What is mass customization?
It is a technique that makes manufacturing processes flexible enough to produce products according to precisely what the customer wants. It involves combing personalization and mass production, leading to a cost-efficient manufacturing system.

This way higher level of customer satisfaction can be achieved since individual clients are delivered with products that match their needs of possessing unique and distinct bags, shoes, clothes or even cars.

One of the greatest things about this concept is that it is not only meant for giant companies, but also most appropriate for small entrepreneurs to provide for customers a unique and personalized offer, which is often difficult to achieve by the former due to their rigid manufacturing operations.