Introducing the Privacy friendly Acceptable Ads list is a big change for us that will create opportunities but also risks. Because of those risks we want to introduce it in a more controlled manner. Currently the notification will pop up for every user that enabled EasyPrivacy but also has the Acceptable Ads enabled. With the upcoming release of Firefox 57 we'll have to release the new options page to up to 30 Million users at once (AMO doesn't support partial roll out) and given that there are about 10 Million EasyPrivacy users we want to control the potential impact a bit better. Therefore we want to remove the Acceptable Ads notification and re introduce it for the chrome launch where we can do a partial roll out.
What to change
Remove the Acceptable Ads notification.