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-== Welcome ==
-
-Welcome to your wiki! This is the default page we've installed for your convenience. Go ahead and edit it.
-
-=== Wiki features ===
-
-This wiki uses the [[http://www.wikicreole.org/|Creole]] syntax, and is fully compatible with the 1.0 specification.
-
-The wiki itself is actually a hg repository, which means you can clone it, edit it locally/offline, add images or any other file type, and push it back to us. It will be live immediately.
-
-Go ahead and try:
-
-{{{
-$ hg clone http://bitbucket.org/akoha/django-lean/wiki/
-}}}
-
-Wiki pages are normal files, with the .wiki extension. You can edit them locally, as well as creating new ones.
-
-=== Syntax highlighting ===
-
-You can also highlight snippets of text, we use the excellent [[http://www.pygments.org/|Pygments]] library.
-
-Here's an example of some Python code:
-
-{{{
-#!python
-
-def wiki_rocks(text):
-	formatter = lambda t: "funky"+t
-	return formatter(text)
-}}}
-
-You can check out the source of this page to see how that's done, and make sure to bookmark [[http://pygments.org/docs/lexers/|the vast library of Pygment lexers]], we accept the 'short name' or the 'mimetype' of anything in there.
-
-Have fun!
+== Welcome ==
+
+{{{django-lean}}} aims to be a collection of tools for [[http://www.startuplessonslearned.com/search/label/lean%20startup|Lean Startups]] using the Django platform. Currently it provides a framework for implementing [[http://www.startuplessonslearned.com/search/label/split-test|split-test experiments]] in Javascript, template, or Python code along with administrative views for analyzing the results of those experiments.
+
+In the spirit of lean, we have open-sourced this library as quickly as possible, meaning that it might not have all the bells and whistles one might hope for, in particular with regards to setup. Any competent Django/Python developers should have little trouble integrating {{{django-lean}}} with their own projects, but if you would like to see support for your favorite installation mechanism, consider contributing a patch.
+
+== Features ==
+
+{{{django-lean}}} allows you to perform split-test experiments on your users. In brief, this involves exposing 50% of your users to one implementation and 50% to another, then comparing the performance of these two groups with regards to certain metrics.
+
+{{{django-lean}}} supports two kinds of experiments currently:
+
+* Anonymous Conversion experiments compare the achievement of goals you define (i.e. "register" or "add to cart") amongst two groups of anonymous users.
+* Registered Engagement experiments compare a quantitative measure of engagement that you define (i.e., activity, revenue, time on site, ...) amongst two groups of registered users.
+
+There's no real reason why one couldn't measure engagement of anonymous users or conversions of registered users (i.e. "basic to pro") but we didn't need this, so they're not implemented (again, patches welcome!).
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