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Erik Wright  committed 3c8c7ac

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 # Add conversion goal recording where appropriate.
 # Define, implement, and enable an experiment
 # Call {{{manage.py update_experiment_reports}}} nightly.
-# Experiment, learn, repeat!
+# Experiment, learn, repeat!
+
+== Other Resources ==
+
+The following links might be of interest to those wanting to learn more about Lean Startup, split testing, and related concepts.
+
+* http://elem.com/~btilly/effective-ab-testing/
+* http://www.startuplessonslearned.com/search/label/lean%20startup
+* http://www.startuplessonslearned.com/search/label/split-test