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new anduril logo

Issue #37 resolved
Ville Rantanen created an issue

I wanted to bring the users of Anduril in to this dicussion, since I am mostly convenient using the command line only, and it is the users of component documentation web page, who are mostly looking at the logo on daily basis.

I only wish to convey the basic message: usability. anduril logo is mostly visible in icons, such as: * here at bitbucket,
* telegram group chat, * the tiny favicon you see at the corner of the web page.

Also, it is used heavily on the anduril.org web site, and component documentation pages.

Here is the old logo:

logo.png

Here is the new logo:

anduril-logo-w200px.png

Also, there is nothing static about logos, all logos get developed all the time..

What do you think?

Have the new logo, and make icon versions of it, or keep the old one, and keep developing that further?

Comments (21)

  2. Katherine

    Can there be something fancy done with one of the letters (say, the A or the U) that can be used as the smaller, simpler, more recognizable logo?

  4. Mikko Kivikoski

    Ville is right with icons. I think we need a logo (or part of the logo) that is usable as a small icon. When it comes to icons I personally prefer those that I can read easily and I don't have to guess what's in there and am I missing something. So I don't think that either of these two is a good logo as an icon.

  5. Ville Rantanen reporter

    yea, just look at the tabs in your browser.. what kind of logos do you see as the tiny icons. letters themselves wont work nicely.. a pictogram or other more abstract shapes might do.

    The circle that we had, was a reference to HERCULES project, that is basically the case study source for anduril. it would be great to have some symbolic meaning to the logo.

    Anyhow, we will go as decided here.

  6. Kristian Ovaska

    I agree that a recognizable icon is also needed. A traditional way to do that is by placing a square pictogram on the left part of the logo, and using just the pictogram as an icon. Example: https://kanbanflow.com. Alternatively, using something with the same color as the main logo is probably enough.

  7. Ville Rantanen reporter

    exactly. the icon is their logo. the text, while displaying typographic effects, is a separate graphical entity.

  8. Julia Casado

    My opinion is that given that we are not investing time in making a huge Anduril community outside of the lab/alumni, I don't think making/discussing logos deserves that big amount of time, let's have something that doesn't hurt to look at everyday while working (the logo is at the component documentation, still the anduril1 logo, user guide, anduril runner, etc).

    Now about logos, I think a logo should fit in a square (height = width), because we still need to fit it in many places that won't fit a rectangle (that's the second logo), and a good logo is a symbol (look at bitbucket... no letters!).

    If I have to choose between those two options, the round one fits better for me. Or we can have two, see example below.

    fb_icon_325x325.png Facebook-create.png

  9. Ville Rantanen reporter

    logo and how you use it are different. for instance, our university's logo is the "purifying flame of knowledge" and when it is used, it must follow the graphical guidelines, which state that in most uses it must be joined with the name of the university, written with a certain font. the text is not part of the logo itself.

    I would not use triangles or A's too much for the logo:

    • to distinguish from our competitor KNIME https://www.knime.org/
    • we are not aalto http://www.aalto.fi/

    I picked up some examples of other analysis pipeline programs like ours, we should steer clear of them, and come up with something that's very different from them:

    http://n.moonq.org/some_logo_examples.png

  10. Ville Rantanen

    so, let's play around with ideas. If keeping the new font suggestion, taking the A, cloning and inverting it on top, and taking the Hercules ring (also twice), you get something like this

    anduril.circle.png

  11. Kristian Ovaska

    So the full version looks like this:

    anduril-logo-2.png

    It looks like the top part is hanging in the air, maybe connect the circles?

  12. Ville Rantanen reporter

    I'm editing a new version, with more triangle fashion .. and it definitely needs the cuts. ultimate boring if not.

  13. Kristian Ovaska

    What about Da Vinci's Vitruvian Man as the base? It has circles and triangles, and connection to science.

  14. Ville Rantanen reporter

    With the gray background of the top of the page, it would go like here

    path4170-6.png

    On it's own, with a white background,

    path4170-4.png

  15. Kristian Ovaska

    I like it a lot, let's use that! Also the color is more vibrant. Thanks Ville.

    I think three versions are useful: the lower "on it's own" version to the main page of anduril.org, a square with just the triangle/circles for icons (16x16 - 64x64), and a horizontal version like the top for the menu of anduril.org. I think the third version could omit the words "workflow platform" to make it easier to fit horizontally.

  17. Ville Rantanen reporter

    we'll save the individual elements as their own graphics. one can conjure up, or even generate the combinations.

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