It would be good to document how to create a desktop shortcut and/or a program menu shortcut with cx_Freeze
bdist_msi in Windows.
I found these:
These are good because they explain that option
shortcutDir must be set to
"ProgramMenuFolder". But neither make it clear how to put shortcuts in sub-folders (or sub-menus).
That StackOverflow question has an interesting answer about MSI Shortcut tables, but alas, I can't figure out what to put in for icons, subfolders, etc, or how to add to the programs menu.