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#Forums to download free ebooks Logo Modernism 9783836545303 by Jens Muller (English Edition)
####Logo Modernism Jens Muller ebook
- Page: 432
- Format: pdf / epub
- ISBN: 9783836545303
- Publisher: Taschen America, LLC
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German
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An unrivalled, encylopedic resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural and corporate history, and in the sheer persuasive power of image and form.
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Logo Modernism (Design) Modernist aesthetics in architecture, art and product design are familiar to many of the creatively inclined. In soaring glass structures or minimalist canvases we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically,
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Logo Modernism. An in-house team took on the task in 1973 with the help of branding agency PAOS, and the new logo took the form of a circle with a piece chopped off. The image became the focal point of the company’s entire corporate design.” An interesting 2015 book that bears a lot of resemblance to Michael Evamy’s popular Logo,
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Logo Modernism PDF free is a book written by the author Jens Muller. The book was published in 2015 by Taschen Books.it offers advice for people in the field of arts, design, and architecture. The book was published in 2015 by Taschen Books.it offers advice for people in the field of arts, design, and architecture.
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