Snippets
Revised by
Frederick Vallaeys
8893ebf
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function main() {
var spreadsheetUrl = "";
var spreadsheetName = "KW Ad Data";
var accountManagers = "example@example.com";
var overWriteOldData = 1;
var sheetNames = ["data"];
var destinationSpreadsheet = setUpReportInGoogleSheets(spreadsheetUrl, spreadsheetName, accountManagers, overWriteOldData, sheetNames);
var spreadsheet = destinationSpreadsheet.spreadsheet;
var isSpreadsheetNew = destinationSpreadsheet.isNew;
var spreadsheetUrl = destinationSpreadsheet.url;
var keywordIdMap = buildKeywordIdMap();
var adGroupMap = buildAdGroupMap();
var spreadsheetOutput = new Array();
spreadsheet.appendRow(["keywordText", "keywordMatchType", "campaignName", "adGroupName", "headline", "description1", "description2", "displayUrl", "devicePreference", "clicks", "impressions", "ctr", "qualityScore", "creativeQualityScore", "postClickQualityScore", "searchPredictedCtr" ]);
for(var uniqueId in adGroupMap) {
var spreadsheetLine = new Array();
var adGroup = adGroupMap[uniqueId];
var campaignName = adGroup.campaignName;
var adGroupName = adGroup.adGroupName;
for(var adId in adGroup.ads) {
var ad = adGroup.ads[adId];
var headline = ad.headline;
var description1 = ad.description1;
var description2 = ad.description2;
var devicePreference = ad.devicePreference;
var displayUrl = ad.displayUrl;
for(var keywordId in ad.keywords) {
var keyword = ad.keywords[keywordId];
var clicks = keyword.clicks;
var impressions = keyword.impressions;
var ctr = keyword.ctr;
try {
var keywordText = keywordIdMap[keywordId].keywordText;
var keywordMatchType = keywordIdMap[keywordId].keywordMatchType;
var qualityScore = keywordIdMap[keywordId].qualityScore;
var creativeQualityScore = keywordIdMap[keywordId].creativeQualityScore;
var postClickQualityScore = keywordIdMap[keywordId].postClickQualityScore;
var searchPredictedCtr = keywordIdMap[keywordId].searchPredictedCtr;
if(keywordText[0] == "+") keywordText = "'" + keywordText;
} catch (e) {
var keywordText = "N/A";
var keywordMatchType = "N/A";
var qualityScore = "--";
var creativeQualityScore = "--";
var postClickQualityScore = "--";
var searchPredictedCtr = "--";
}
}
}
}
}
function buildAdGroupMap() {
var adGroupMap = new Array();
var report = AdWordsApp.report(
'SELECT Id, CampaignName, AdGroupName, KeywordId, DevicePreference, Headline, Description1, Description2, DisplayUrl, Clicks, Impressions, Ctr ' +
'FROM AD_PERFORMANCE_REPORT ' +
'WHERE Impressions > 10 ' +
'AND AdType = "TEXT_AD" ' +
'DURING LAST_30_DAYS');
var rows = report.rows();
while (rows.hasNext()) {
var row = rows.next();
var adId = row['Id'];
var campaignName = row['CampaignName'];
var adGroupName = row['AdGroupName'];
var keywordId = row['KeywordId'];
var devicePreference = row['DevicePreference'];
var uniqueId = campaignName + " " + adGroupName;
if(!adGroupMap[uniqueId]) {
adGroupMap[uniqueId] = new Object();
adGroupMap[uniqueId].ads = new Array();
adGroupMap[uniqueId].campaignName = campaignName;
adGroupMap[uniqueId].adGroupName = adGroupName;
}
if(!adGroupMap[uniqueId].ads[adId]){
adGroupMap[uniqueId].ads[adId] = new Object();
adGroupMap[uniqueId].ads[adId].devicePreference = devicePreference;
adGroupMap[uniqueId].ads[adId].keywords = new Array();
}
if(!adGroupMap[uniqueId].ads[adId].keywords[keywordId]) {
adGroupMap[uniqueId].ads[adId].keywords[keywordId] = new Object();
}
adGroupMap[uniqueId].ads[adId].headline = row['Headline'];
adGroupMap[uniqueId].ads[adId].description1 = row['Description1'];
adGroupMap[uniqueId].ads[adId].description2 = row['Description2'];
adGroupMap[uniqueId].ads[adId].displayUrl = row['DisplayUrl'];
adGroupMap[uniqueId].ads[adId].keywords[keywordId].keywordId = keywordId;
adGroupMap[uniqueId].ads[adId].keywords[keywordId].clicks = row['Clicks'];
adGroupMap[uniqueId].ads[adId].keywords[keywordId].impressions = row['Impressions'];
adGroupMap[uniqueId].ads[adId].keywords[keywordId].ctr = row['Ctr'];
}
Logger.log("Ad Group Map Done");
return(adGroupMap);
}
function buildKeywordIdMap() {
var keywordIdMap = new Array();
var report = AdWordsApp.report(
'SELECT Id, KeywordMatchType, Criteria, CreativeQualityScore, PostClickQualityScore, SearchPredictedCtr, QualityScore ' +
'FROM KEYWORDS_PERFORMANCE_REPORT '+
'WHERE Impressions > 0 ' +
'DURING LAST_30_DAYS'
);
var rows = report.rows();
while (rows.hasNext()) {
var row = rows.next();
keywordId = row['Id'];
keywordText = row['Criteria'];
keywordMatchType = row['KeywordMatchType'];
if(!keywordIdMap[keywordId]) {
keywordIdMap[keywordId] = new Object();
keywordIdMap[keywordId].keywordText = keywordText;
keywordIdMap[keywordId].keywordMatchType = keywordMatchType;
keywordIdMap[keywordId].qualityScore = row['QualityScore'];
keywordIdMap[keywordId].postClickQualityScore = row['PostClickQualityScore'];
keywordIdMap[keywordId].searchPredictedCtr = row['SearchPredictedCtr'];
keywordIdMap[keywordId].creativeQualityScore = row['CreativeQualityScore'];
//Logger.log("keywordId: " + keywordId + " keywordText: " + keywordText + " keywordMatchType: " + keywordMatchType);
}
}
Logger.log("KW ID Map Done");
return keywordIdMap;
}
function setUpReportInGoogleSheets(spreadsheetUrl, spreadsheetName, accountManagers, overWriteOldData, sheetNames) {
var destinationSpreadsheet = new Object();
destinationSpreadsheet.overWrite = overWriteOldData;
if(!spreadsheetUrl || spreadsheetUrl == "" || spreadsheetUrl == " " || spreadsheetUrl.toLowerCase().indexOf("new") != -1) var isNew = 1;
destinationSpreadsheet.isNew = isNew;
if(!sheetNames || !sheetNames[0]) {
var sheetNames = new Array();
sheetNames[0] = "Sheet 1";
}
if(isNew)
{
var spreadsheet = SpreadsheetApp.create(spreadsheetName);
var spreadsheetUrl = spreadsheet.getUrl();
}
var spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl);
destinationSpreadsheet.spreadsheet = spreadsheet;
destinationSpreadsheet.url = spreadsheet.getUrl();
// IF NEW -> REMOVE ALL SHEETS, THEN CREATE ALL SHEETS
if(isNew){
var allSheets = spreadsheet.getSheets();
// remove
for(var i=1,len=allSheets.length;i<len;i++){
spreadsheet.deleteSheet(allSheets[i]);
}
// create
allSheets[0].setName(sheetNames[0]);
for(var sheetCounter = 1; sheetCounter < sheetNames.length; sheetCounter++) {
var sheetName = sheetNames[sheetCounter];
if(DEBUG == 1) Logger.log("sheet name: " + sheetName);
spreadsheet.insertSheet(sheetName);
}
} else {
// IF NOT NEW, MAKE SURE RIGHT SHEETS EXIST
for(var sheetCounter = 0; sheetCounter < sheetNames.length; sheetCounter++) {
var sheetName = sheetNames[sheetCounter];
if(DEBUG == 1) Logger.log("checking if sheet with name exists: " + sheetName);
try {
var thisSheet = spreadsheet.getSheetByName(sheetName);
if(!thisSheet) spreadsheet.insertSheet(sheetName);
} catch (e) {
Logger.log(e);
}
}
}
// ADD ACCOUNT MANAGERS
if(accountManagers && accountManagers!=""){
var accountManagersArray = accountManagers.replace(/\s/g, "").split(",");
spreadsheet.addEditors(accountManagersArray);
}
// IF OVERWRITE, CLEAR SHEETS
if(overWriteOldData) {
for(var sheetCounter = 0; sheetCounter < sheetNames.length; sheetCounter++) {
var sheetName = sheetNames[sheetCounter];
if(DEBUG == 1) Logger.log("sheet name: " + sheetName);
try {
var thisSheet = spreadsheet.getSheetByName(sheetName);
if(thisSheet) thisSheet.clear();
} catch (e) {
Logger.log(e);
}
}
}
return(destinationSpreadsheet);
}
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