Snippets
Revised by
Frederick Vallaeys
a4fc8d0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 501 502 503 504 505 506 507 508 509 510 511 512 513 514 515 516 517 518 519 520 521 522 523 524 525 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540 541 542 543 544 545 546 547 548 549 550 551 552 553 554 555 556 557 558 559 560 561 562 563 564 565 566 567 568 569 570 571 572 573 574 575 576 577 578 579 580 581 582 583 584 585 586 587 588 589 590 591 592 593 594 595 596 597 598 599 600 601 602 603 604 605 606 607 608 609 610 611 612 613 614 615 616 617 618 619 620 621 622 623 624 625 626 627 628 629 630 631 632 633 634 635 636 637 638 639 640 641 642 643 644 645 646 647 648 649 650 651 652 653 654 655 656 657 658 659 660 661 662 663 664 665 666 667 668 669 670 671 672 673 674 675 676 677 678 679 680 681 682 683 684 685 686 687 688 689 690 | /*
This script generates a spreadsheet with recommendations for ways to fix QS
Here's what you need to know about the resulting spreadsheet:
· For the ad components, any field that is red indicates below average score (i.e. ad text is below avg or LP is below avg)
· The numbers in column C indicate which keywords to keep together in new ad groups because they had the same QS issues.
· You can filter on column AB where the value is 1 to discover the best performing ad from the ad group. We simply select the best CTR version but you could go into the code to change how the best ad variation is selected.
· Column AA indicates if there was any ad testing happening. If the value is 0, it means that the best ad text we suggest is only the best because there were no others to choose from
*/
var currentSetting = new Object();
var DEBUG = 1;
currentSetting.showAll = 1;
function main() {
var spreadsheetUrl = "";
var spreadsheetName = "KW Ad Data";
var accountManagers = "frederick@optmyzr.com";
var overWriteOldData = 1;
var sheetNames = ["by ad group"]; //var sheetNames = ["by ad group", "by account"];
var destinationSpreadsheet = setUpReportInGoogleSheets(spreadsheetUrl, spreadsheetName, accountManagers, overWriteOldData, sheetNames);
var spreadsheet = destinationSpreadsheet.spreadsheet;
var isSpreadsheetNew = destinationSpreadsheet.isNew;
var spreadsheetUrl = destinationSpreadsheet.url;
var maps = buildKeywordIdMap();
var keywordIdMap = maps.keywordIdMap;
var adGroupMap = maps.adGroupMap;
var maps = buildAdMap();
//var adMap = maps.adMap;
//var keywordAdMap = maps.keywordAdMap;
var accountMap = maps.accountMap;
var keywordAdMapByAG = maps.keywordAdMapByAG;
//var keywordAdMap = buildKeywordAdMap();
var newAdGroupCounter = 1;
var spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl).getSheetByName("by ad group");
var spreadsheetOutput = new Array();
spreadsheet.appendRow(["Campaign Name", "Ad Group Name", "New Ad Group Counter", "keywordId", "keywordText", "keywordMatchType", "adId", "headline", "description1", "description2", "displayUrl", "creativeFinalUrls", "devicePreference", "clicks", "impressions", "ctr", "qualityScore", "creativeQualityScore", "postClickQualityScore", "searchPredictedCtr", "KW bounceRate", "KW averagePageviews", "KW averageTimeOnSite", "adBounceRate", "adAveragePageviews", "adAverageTimeOnSite", "numOtherAdsForKeyword", "best?" ]);
spreadsheet.setFrozenRows(1);
for(var campaignId in accountMap.campaigns) {
var campaign = accountMap.campaigns[campaignId];
var campaignName = campaign.campaignName;
//Logger.log("CN: " + campaignName);
for(var adGroupId in campaign.adGroups) {
var adGroup = campaign.adGroups[adGroupId];
var adGroupName = adGroup.adGroupName;
//Logger.log(" AGN: " + adGroupName);
for(var adId in adGroup.ads) {
var keywordsExistForThisNewAdGroup = 0;
var spreadsheetLine = new Array();
var ad = adGroup.ads[adId];
var headline = ad.headline;
var description1 = ad.description1;
var description2 = ad.description2;
var devicePreference = ad.devicePreference;
var displayUrl = ad.displayUrl;
var creativeFinalUrls = ad.creativeFinalUrls;
var adBounceRate = ad.bounceRate;
var adAveragePageviews = ad.averagePageviews;
var adAverageTimeOnSite = ad.averageTimeOnSite;
for(var keywordId in ad.keywords) {
var keyword = ad.keywords[keywordId];
var clicks = keyword.clicks;
var impressions = keyword.impressions;
var ctr = keyword.ctr;
//var bounceRate = keyword.bounceRate;
//var averagePageViews = keyword.averagePageViews;
//var averageTimeOnSite = keyword.averageTimeOnSite;
try {
var keywordText = keywordIdMap[keywordId].keywordText;
var keywordMatchType = keywordIdMap[keywordId].keywordMatchType;
var qualityScore = keywordIdMap[keywordId].qualityScore;
var creativeQualityScore = keywordIdMap[keywordId].creativeQualityScore;
var postClickQualityScore = keywordIdMap[keywordId].postClickQualityScore;
var searchPredictedCtr = keywordIdMap[keywordId].searchPredictedCtr;
if(keywordText[0] == "+") keywordText = "'" + keywordText;
var keywordBounceRate = adGroupMap[adGroupId].keywords[keywordId].bounceRate;
var keywordAveragePageviews = adGroupMap[adGroupId].keywords[keywordId].averagePageviews;
var keywordAverageTimeOnSite = adGroupMap[adGroupId].keywords[keywordId].averageTimeOnSite;
} catch (e) {
var keywordText = "N/A";
var keywordMatchType = "N/A";
var qualityScore = "--";
var creativeQualityScore = "--";
var postClickQualityScore = "--";
var searchPredictedCtr = "--";
var keywordBounceRate = "--";
var keywordAveragePageViews = "--";
var keywordAverageTimeOnSite = "--";
}
try {
var uniqueId = adGroupId + " " + keywordId;
var bestAdId = keywordAdMapByAG[uniqueId].bestAdId;
var otherAds = keywordAdMapByAG[uniqueId].ads;
var numOtherAdsForKeyword = otherAds.length - 1;
//Logger.log("numOtherAdsForKeyword: " + numOtherAdsForKeyword);
if(bestAdId == adId) {
var isThisBestAd = 1;
} else {
var isThisBestAd = 0;
}
} catch (e) {
Logger.log("Error with getting other ads for keyword: " + e);
}
//spreadsheetLine.push(keywordText, campaignName, adGroupName, headline, description1, description2, clicks, impressions, ctr);
// Find all the keywords that share this as the best ad (when the keyword tested multiple ad variants)
//if(numOtherAdsForKeyword > 0 && isThisBestAd && (creativeQualityScore.toLowerCase().indexOf("below") != -1 || postClickQualityScore.toLowerCase().indexOf("below") != -1)) {
if(currentSetting.showAll > 0 || (isThisBestAd && (creativeQualityScore.toLowerCase().indexOf("below") != -1 || postClickQualityScore.toLowerCase().indexOf("below") != -1))) {
// numOtherAdsForKeyword > 0 &&
if(adGroupMap[adGroupId].countOfCreativeQualityScoreAboveAverage > 0 || adGroupMap[adGroupId].countOfCreativeQualityScoreAverage > 0 || adGroupMap[adGroupId].countOfPostClickQualityScoreAboveAverage > 0 || adGroupMap[adGroupId].countOfPostClickQualityScoreAverage > 0) {
if(creativeQualityScore.toLowerCase().indexOf("below") != -1 && postClickQualityScore.toLowerCase().indexOf("below") != -1) {
// condition 1
var newAdGroupId = newAdGroupCounter;
} else if(creativeQualityScore.toLowerCase().indexOf("below") != -1) {
// condition 2
var newAdGroupId = newAdGroupCounter + 1;
} else if (postClickQualityScore.toLowerCase().indexOf("below") != -1) {
// condition 3
var newAdGroupId = newAdGroupCounter + 2;
}
//var newAdGroupId = newAdGroupCounter;
var keywordsExistForThisNewAdGroup = 1;
} else {
var newAdGroupId = "0";
}
spreadsheet.appendRow([campaignName, adGroupName, newAdGroupId, keywordId, keywordText, keywordMatchType, adId, headline, description1, description2, displayUrl, creativeFinalUrls, devicePreference, clicks, impressions, ctr, qualityScore, creativeQualityScore, postClickQualityScore, searchPredictedCtr, keywordBounceRate, keywordAveragePageviews, keywordAverageTimeOnSite, adBounceRate, adAveragePageviews, adAverageTimeOnSite, numOtherAdsForKeyword, isThisBestAd ]);
// color the cells
if(postClickQualityScore.toLowerCase().indexOf("below") != -1) {
var thisRow = spreadsheet.getLastRow();
//Logger.log("thisRow: " + thisRow);
spreadsheet.getRange("L" + thisRow).setBackgroundRGB(255, 217, 215);
}
if(creativeQualityScore.toLowerCase().indexOf("below") != -1) {
var thisRow = spreadsheet.getLastRow();
spreadsheet.getRange("H" + thisRow + ":K" + thisRow).setBackgroundRGB(255, 217, 215);
}
}
//Logger.log("kwtext: " + keywordText + " ag: " + adGroupName + " cn: " + campaignName + " Ad: " + headline + " " + description1 + " " + description2 + " imp: " + impressions);
}
if(keywordsExistForThisNewAdGroup) newAdGroupCounter += 3;
}
}
}
Logger.log("Here is the spreadsheet with results: " + spreadsheet.url);
/*
var spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl).getSheetByName("by account");
var spreadsheetOutput = new Array();
spreadsheet.appendRow(["Campaign Name", "Ad Group Name", "New Ad Group Counter", "keywordId", "keywordText", "keywordMatchType", "adId", "headline", "description1", "description2", "displayUrl", "creativeFinalUrls", "devicePreference", "clicks", "impressions", "ctr", "qualityScore", "creativeQualityScore", "postClickQualityScore", "searchPredictedCtr", "numOtherAdsForKeyword", "best?" ]);
for(var adId in adMap) {
var keywordsExistForThisNewAdGroup = 0;
var spreadsheetLine = new Array();
var ad = adMap[adId];
var headline = ad.headline;
var description1 = ad.description1;
var description2 = ad.description2;
var devicePreference = ad.devicePreference;
var displayUrl = ad.displayUrl;
var creativeFinalUrls = ad.creativeFinalUrls;
for(var keywordId in ad.keywords) {
var keyword = ad.keywords[keywordId];
var clicks = keyword.clicks;
var impressions = keyword.impressions;
var ctr = keyword.ctr;
try {
var keywordText = keywordIdMap[keywordId].keywordText;
var keywordMatchType = keywordIdMap[keywordId].keywordMatchType;
var qualityScore = keywordIdMap[keywordId].qualityScore;
var creativeQualityScore = keywordIdMap[keywordId].creativeQualityScore;
var postClickQualityScore = keywordIdMap[keywordId].postClickQualityScore;
var searchPredictedCtr = keywordIdMap[keywordId].searchPredictedCtr;
if(keywordText[0] == "+") keywordText = "'" + keywordText;
} catch (e) {
var keywordText = "N/A";
var keywordMatchType = "N/A";
var qualityScore = "--";
var creativeQualityScore = "--";
var postClickQualityScore = "--";
var searchPredictedCtr = "--";
}
try {
var otherAdsForKeyword = keywordAdMap[keywordId].ads;
var bestAdId = keywordAdMap[keywordId].bestAdId;
if(bestAdId == adId) {
var isThisBestAd = 1;
} else {
var isThisBestAd = 0;
}
var numOtherAdsForKeyword = otherAdsForKeyword.length - 1;
//Logger.log("numOtherAdsForKeyword: " + numOtherAdsForKeyword);
} catch (e) {
Logger.log("Error with getting other ads for keyword: " + e);
}
//spreadsheetLine.push(keywordText, campaignName, adGroupName, headline, description1, description2, clicks, impressions, ctr);
// Find all the keywords that share this as the best ad (when the keyword tested multiple ad variants)
if(currentSetting.showAll || (numOtherAdsForKeyword > 0 && isThisBestAd && (creativeQualityScore.toLowerCase().indexOf("below") != -1 || postClickQualityScore.toLowerCase().indexOf("below") != -1))) {
spreadsheet.appendRow([newAdGroupCounter, keywordId, keywordText, keywordMatchType, adId, headline, description1, description2, displayUrl, creativeFinalUrls, devicePreference, clicks, impressions, ctr, qualityScore, creativeQualityScore, postClickQualityScore, searchPredictedCtr, numOtherAdsForKeyword, isThisBestAd ]);
var keywordsExistForThisNewAdGroup = 1;
}
//Logger.log("kwtext: " + keywordText + " ag: " + adGroupName + " cn: " + campaignName + " Ad: " + headline + " " + description1 + " " + description2 + " imp: " + impressions);
}
if(keywordsExistForThisNewAdGroup) newAdGroupCounter++;
}
// STEP 2: Suggest New Ad Groups For Keywords That Did NOT do ad testing
for(var adId in adMap) {
var keywordsExistForThisNewAdGroup = 0;
var spreadsheetLine = new Array();
var ad = adMap[adId];
var headline = ad.headline;
var description1 = ad.description1;
var description2 = ad.description2;
var devicePreference = ad.devicePreference;
var displayUrl = ad.displayUrl;
var creativeFinalUrls = ad.creativeFinalUrls;
for(var keywordId in ad.keywords) {
var keyword = ad.keywords[keywordId];
var clicks = keyword.clicks;
var impressions = keyword.impressions;
var ctr = keyword.ctr;
try {
var keywordText = keywordIdMap[keywordId].keywordText;
var keywordMatchType = keywordIdMap[keywordId].keywordMatchType;
var qualityScore = keywordIdMap[keywordId].qualityScore;
var creativeQualityScore = keywordIdMap[keywordId].creativeQualityScore;
var postClickQualityScore = keywordIdMap[keywordId].postClickQualityScore;
var searchPredictedCtr = keywordIdMap[keywordId].searchPredictedCtr;
if(keywordText[0] == "+") keywordText = "'" + keywordText;
} catch (e) {
var keywordText = "N/A";
var keywordMatchType = "N/A";
var qualityScore = "--";
var creativeQualityScore = "--";
var postClickQualityScore = "--";
var searchPredictedCtr = "--";
}
try {
var otherAdsForKeyword = keywordAdMap[keywordId].ads;
var bestAdId = keywordAdMap[keywordId].bestAdId;
if(bestAdId == adId) {
var isThisBestAd = 1;
} else {
var isThisBestAd = 0;
}
var numOtherAdsForKeyword = otherAdsForKeyword.length - 1;
//Logger.log("numOtherAdsForKeyword: " + numOtherAdsForKeyword);
} catch (e) {
Logger.log("Error with getting other ads for keyword: " + e);
}
//spreadsheetLine.push(keywordText, campaignName, adGroupName, headline, description1, description2, clicks, impressions, ctr);
if(currentSetting.showAll || (numOtherAdsForKeyword == 0 && (creativeQualityScore.toLowerCase().indexOf("below") != -1 || postClickQualityScore.toLowerCase().indexOf("below") != -1))) {
spreadsheet.appendRow([newAdGroupCounter, keywordId, keywordText, keywordMatchType, adId, headline, description1, description2, displayUrl, creativeFinalUrls, devicePreference, clicks, impressions, ctr, qualityScore, creativeQualityScore, postClickQualityScore, searchPredictedCtr, numOtherAdsForKeyword, isThisBestAd ]);
if(postClickQualityScore.toLowerCase().indexOf("below") != -1) {
var thisRow = spreadsheet.getLastRow();
//Logger.log("thisRow: " + thisRow);
spreadsheet.getRange("J" + thisRow).setBackground("red");
}
if(creativeQualityScore.toLowerCase().indexOf("below") != -1) {
var thisRow = spreadsheet.getLastRow();
spreadsheet.getRange("F" + thisRow).setBackground("red");
}
newAdGroupCounter++
}
//Logger.log("kwtext: " + keywordText + " ag: " + adGroupName + " cn: " + campaignName + " Ad: " + headline + " " + description1 + " " + description2 + " imp: " + impressions);
}
}
*/
}
function buildAdMap() {
var accountMap = new Array();
var adMap = new Array();
var keywordAdMap = new Array();
var keywordAdMapByAG = new Array();
var report = AdWordsApp.report(
'SELECT Id, CampaignName, AdGroupName, CampaignId, AdGroupId, KeywordId, DevicePreference, Headline, Description1, Description2, DisplayUrl, CreativeFinalUrls, Clicks, Impressions, Ctr, BounceRate, AverageTimeOnSite, AveragePageviews ' +
'FROM AD_PERFORMANCE_REPORT ' +
'WHERE Impressions >= 0 ' +
'AND AdType = "TEXT_AD" ' +
'DURING LAST_30_DAYS');
// Build Account Map (By campaign and ad group)
var rows = report.rows();
while (rows.hasNext()) {
var row = rows.next();
var adId = row['Id'];
var campaignName = row['CampaignName'];
var adGroupName = row['AdGroupName'];
var campaignId = row['CampaignId'];
var adGroupId = row['AdGroupId'];
var keywordId = row['KeywordId'];
var devicePreference = row['DevicePreference'];
var ctr = parseFloat(row['Ctr']);
var impressions = parseInt(row['Impressions']);
var clicks = parseInt(row['Clicks']);
//var averagePageviews = parseInt(row['AveragePageviews']);
//var bounceRate = parseFloat(row['BounceRate']);
//var averageTimeOnSite = parseFloat(row['AverageTimeOnSite']);
//Logger.log("BR: " + bounceRate);
if(!accountMap.campaigns) {
accountMap.campaigns = new Array();
}
if(!accountMap.campaigns[campaignId]) {
accountMap.campaigns[campaignId] = new Object();
accountMap.campaigns[campaignId].campaignName = campaignName;
accountMap.campaigns[campaignId].adGroups = new Array();
}
if(!accountMap.campaigns[campaignId].adGroups[adGroupId]) {
accountMap.campaigns[campaignId].adGroups[adGroupId] = new Object();
accountMap.campaigns[campaignId].adGroups[adGroupId].adGroupName = adGroupName;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads = new Array();
}
if(!accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId]) {
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId] = new Object();
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords = new Array();
}
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].headline = row['Headline'];
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].description1 = row['Description1'];
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].description2 = row['Description2'];
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].displayUrl = row['DisplayUrl'];
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].devicePreference = devicePreference;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].creativeFinalUrls = row['CreativeFinalUrls'];
if(!accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId]) {
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId] = new Object();
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].isBestAd = 0;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].clicks = 0;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].impressions = 0;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].ctr = 0;
}
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].keywordId = keywordId;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].clicks += clicks;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].impressions += impressions;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].ctr = accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].clicks / accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].impressions;
//accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].averageTimeOnSite = averageTimeOnSite;
//accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].bounceRate = bounceRate;
//accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].keywords[keywordId].averagePageviews = averagePageviews;
/*
// 1. BUILD AD MAP
var uniqueId = adId;
if(!adMap[uniqueId]) {
adMap[uniqueId] = new Object();
adMap[uniqueId].locationsInAccount = new Array();
adMap[uniqueId].keywords = new Array();
}
adMap[uniqueId].headline = row['Headline'];
adMap[uniqueId].description1 = row['Description1'];
adMap[uniqueId].description2 = row['Description2'];
adMap[uniqueId].displayUrl = row['DisplayUrl'];
adMap[uniqueId].devicePreference = devicePreference;
adMap[uniqueId].creativeFinalUrls = row['CreativeFinalUrls'];
var thisLocationInAccount = new Object();
thisLocationInAccount.campaignName = campaignName;
thisLocationInAccount.adGroupName = adGroupName;
adMap[uniqueId].locationsInAccount.push(thisLocationInAccount);
if(!adMap[uniqueId].keywords[keywordId]) {
adMap[uniqueId].keywords[keywordId] = new Object();
}
adMap[uniqueId].keywords[keywordId].keywordId = keywordId;
adMap[uniqueId].keywords[keywordId].clicks = row['Clicks'];
adMap[uniqueId].keywords[keywordId].impressions = row['Impressions'];
adMap[uniqueId].keywords[keywordId].ctr = row['Ctr'];
// 2. BUILD ACCOUNT WIDE KEYWORD AD MAP
if(!keywordAdMap[keywordId]) {
keywordAdMap[keywordId] = new Object();
keywordAdMap[keywordId].ads = new Array();
keywordAdMap[keywordId].bestAdId = "";
keywordAdMap[keywordId].bestAdValue = -1;
}
var thisAd = new Object();
thisAd.ctr = ctr;
thisAd.impressions = impressions;
thisAd.id = adId;
keywordAdMap[keywordId].ads.push(thisAd);
var currentBestValue = keywordAdMap[keywordId].bestAdValue;
//Logger.log("ctr: " + ctr);
//Logger.log("currentBestValue: " + currentBestValue);
if(ctr >= currentBestValue) {
keywordAdMap[keywordId].bestAdId = adId;
keywordAdMap[keywordId].bestAdValue = ctr;
//Logger.log("new best ad found. ctr = " + ctr);
}
*/
// 3. BUILD AD GROUP KEYWORD AD MAP
var uniqueId = adGroupId + " " + keywordId;
if(!keywordAdMapByAG[uniqueId]) {
keywordAdMapByAG[uniqueId] = new Object();
keywordAdMapByAG[uniqueId].ads = new Array();
keywordAdMapByAG[uniqueId].bestAdId = "";
keywordAdMapByAG[uniqueId].bestAdValue = -1;
}
var thisAd = new Object();
thisAd.ctr = ctr;
thisAd.impressions = impressions;
thisAd.id = adId;
keywordAdMapByAG[uniqueId].ads.push(thisAd);
var currentBestValue = keywordAdMapByAG[uniqueId].bestAdValue;
//Logger.log("ctr: " + ctr);
//Logger.log("currentBestValue: " + currentBestValue);
if(ctr >= currentBestValue) {
keywordAdMapByAG[uniqueId].bestAdId = adId;
keywordAdMapByAG[uniqueId].bestAdValue = ctr;
//Logger.log("new best ad found. ctr = " + ctr);
}
}
// 4. Add GA Data to map (it's not segmentable by keyword)
var report = AdWordsApp.report(
'SELECT Id, CampaignId, AdGroupId, BounceRate, AverageTimeOnSite, AveragePageviews ' +
'FROM AD_PERFORMANCE_REPORT ' +
'WHERE Impressions >= 0 ' +
'AND AdType = "TEXT_AD" ' +
'DURING LAST_30_DAYS');
var rows = report.rows();
while (rows.hasNext()) {
var row = rows.next();
var adId = row['Id'];
var adGroupName = row['AdGroupName'];
var campaignId = row['CampaignId'];
var adGroupId = row['AdGroupId'];
var averagePageviews = parseInt(row['AveragePageviews']);
var bounceRate = parseFloat(row['BounceRate']);
var averageTimeOnSite = parseFloat(row['AverageTimeOnSite']);
//Logger.log("campaignId: " + campaignId);
//Logger.log("Ad AveragePageviews: " + averagePageviews);
try {
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].bounceRate = bounceRate;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].averagePageviews = averagePageviews;
accountMap.campaigns[campaignId].adGroups[adGroupId].ads[adId].averageTimeOnSite = averageTimeOnSite;
} catch (e) {
//Logger.log("can't add GA data to ad: " + e);
}
}
Logger.log("Ad Map and Keyword Ad Map Done");
var maps = new Object();
maps.adMap = adMap;
maps.keywordAdMap = keywordAdMap;
maps.accountMap = accountMap;
maps.keywordAdMapByAG = keywordAdMapByAG;
return(maps);
}
function buildKeywordIdMap() {
var keywordIdMap = new Array();
var adGroupMap = new Array();
var report = AdWordsApp.report(
'SELECT Id, CampaignId, AdGroupId, KeywordMatchType, Criteria, BounceRate, AverageTimeOnSite, AveragePageviews, CreativeQualityScore, PostClickQualityScore, SearchPredictedCtr, QualityScore ' +
'FROM KEYWORDS_PERFORMANCE_REPORT '+
'WHERE Impressions >= 0 ' +
'DURING LAST_30_DAYS'
);
var rows = report.rows();
while (rows.hasNext()) {
var row = rows.next();
var keywordId = row['Id'];
var keywordText = row['Criteria'];
var keywordMatchType = row['KeywordMatchType'];
var adGroupId = row['AdGroupId']
var postClickQualityScore = row['PostClickQualityScore'];
var searchPredictedCtr = row['SearchPredictedCtr'];
var creativeQualityScore = row['CreativeQualityScore'];
var bounceRate = parseFloat(row['BounceRate']);
var averageTimeOnSite = parseFloat(row['AverageTimeOnSite']);
var averagePageviews = parseInt(row['AveragePageviews']);
var uniqueId = row['CampaignId'] + "-" + adGroupId + "-" + keywordId;
//Logger.log("KW BounceRate: " + bounceRate);
if(!adGroupMap[adGroupId]) {
adGroupMap[adGroupId] = new Object();
adGroupMap[adGroupId].countOfPostClickQualityScoreBelowAverage = 0;
adGroupMap[adGroupId].countOfSearchPredictedCtrBelowAverage = 0;
adGroupMap[adGroupId].countOfCreativeQualityScoreBelowAverage = 0;
adGroupMap[adGroupId].countOfPostClickQualityScoreAverage = 0;
adGroupMap[adGroupId].countOfSearchPredictedCtrAverage = 0;
adGroupMap[adGroupId].countOfCreativeQualityScoreAverage = 0;
adGroupMap[adGroupId].countOfPostClickQualityScoreAboveAverage = 0;
adGroupMap[adGroupId].countOfSearchPredictedCtrAboveAverage = 0;
adGroupMap[adGroupId].countOfCreativeQualityScoreAboveAverage = 0;
}
if(!adGroupMap[adGroupId].keywords) {
adGroupMap[adGroupId].keywords = new Array();
}
if(!adGroupMap[adGroupId].keywords[keywordId]) {
adGroupMap[adGroupId].keywords[keywordId] = new Object();
}
adGroupMap[adGroupId].keywords[keywordId].bounceRate = bounceRate;
adGroupMap[adGroupId].keywords[keywordId].averageTimeOnSite = averageTimeOnSite;
adGroupMap[adGroupId].keywords[keywordId].averagePageviews = averagePageviews;
if(postClickQualityScore.toLowerCase().indexOf("below") != -1) {
adGroupMap[adGroupId].countOfPostClickQualityScoreBelowAverage++;
} else if(postClickQualityScore.toLowerCase().indexOf("above") != -1) {
adGroupMap[adGroupId].countOfPostClickQualityScoreAboveAverage++;
} else {
adGroupMap[adGroupId].countOfPostClickQualityScoreAverage++;
}
if(searchPredictedCtr.toLowerCase().indexOf("below") != -1) {
adGroupMap[adGroupId].countOfSearchPredictedCtrBelowAverage++;
} else if(searchPredictedCtr.toLowerCase().indexOf("above") != -1) {
adGroupMap[adGroupId].countOfSearchPredictedCtrAboveAverage++;
} else {
adGroupMap[adGroupId].countOfSearchPredictedCtrAverage++;
}
if(creativeQualityScore.toLowerCase().indexOf("below") != -1) {
adGroupMap[adGroupId].countOfCreativeQualityScoreBelowAverage++;
} else if(creativeQualityScore.toLowerCase().indexOf("above") != -1) {
adGroupMap[adGroupId].countOfCreativeQualityScoreAboveAverage++;
} else {
adGroupMap[adGroupId].countOfCreativeQualityScoreAverage++;
}
if(!keywordIdMap[keywordId]) {
keywordIdMap[keywordId] = new Object();
keywordIdMap[keywordId].keywordText = keywordText;
keywordIdMap[keywordId].keywordMatchType = keywordMatchType;
keywordIdMap[keywordId].qualityScore = row['QualityScore'];
keywordIdMap[keywordId].postClickQualityScore = postClickQualityScore;
keywordIdMap[keywordId].searchPredictedCtr = searchPredictedCtr;
keywordIdMap[keywordId].creativeQualityScore = creativeQualityScore;
//Logger.log("keywordId: " + keywordId + " keywordText: " + keywordText + " keywordMatchType: " + keywordMatchType);
}
}
var maps = new Object();
maps.keywordIdMap = keywordIdMap;
maps.adGroupMap = adGroupMap;
Logger.log("KW ID Map Done");
return maps;
}
/*
// function setUpReportInGoogleSheets(spreadsheetUrl, spreadsheetName, accountManagers, overWriteOldData, sheetNames)
//---------------------------------------
// handles all the details of setting up the Google Spreadsheet to receive the report data
//
// output is an object
// destinationSpreadsheet.overwrite
// destinationSpreadsheet.isNew
// destinationSpreadsheet.spreadsheet (the Google spreadsheet object)
// destinationSpreadsheet.url
*/
function setUpReportInGoogleSheets(spreadsheetUrl, spreadsheetName, accountManagers, overWriteOldData, sheetNames) {
var destinationSpreadsheet = new Object();
destinationSpreadsheet.overWrite = overWriteOldData;
if(!spreadsheetUrl || spreadsheetUrl == "" || spreadsheetUrl == " " || spreadsheetUrl.toLowerCase().indexOf("new") != -1) var isNew = 1;
destinationSpreadsheet.isNew = isNew;
if(!sheetNames || !sheetNames[0]) {
var sheetNames = new Array();
sheetNames[0] = "Sheet 1";
}
if(isNew)
{
var spreadsheet = SpreadsheetApp.create(spreadsheetName);
var spreadsheetUrl = spreadsheet.getUrl();
}
var spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl);
destinationSpreadsheet.spreadsheet = spreadsheet;
destinationSpreadsheet.url = spreadsheet.getUrl();
// IF NEW -> REMOVE ALL SHEETS, THEN CREATE ALL SHEETS
if(isNew){
var allSheets = spreadsheet.getSheets();
// remove
for(var i=1,len=allSheets.length;i<len;i++){
spreadsheet.deleteSheet(allSheets[i]);
}
// create
allSheets[0].setName(sheetNames[0]);
for(var sheetCounter = 1; sheetCounter < sheetNames.length; sheetCounter++) {
var sheetName = sheetNames[sheetCounter];
if(DEBUG == 1) Logger.log("sheet name: " + sheetName);
spreadsheet.insertSheet(sheetName);
}
} else {
// IF NOT NEW, MAKE SURE RIGHT SHEETS EXIST
for(var sheetCounter = 0; sheetCounter < sheetNames.length; sheetCounter++) {
var sheetName = sheetNames[sheetCounter];
if(DEBUG == 1) Logger.log("checking if sheet with name exists: " + sheetName);
try {
var thisSheet = spreadsheet.getSheetByName(sheetName);
if(!thisSheet) spreadsheet.insertSheet(sheetName);
} catch (e) {
Logger.log(e);
}
}
}
// ADD ACCOUNT MANAGERS
if(accountManagers && accountManagers!=""){
var accountManagersArray = accountManagers.replace(/\s/g, "").split(",");
spreadsheet.addEditors(accountManagersArray);
}
// IF OVERWRITE, CLEAR SHEETS
if(overWriteOldData) {
for(var sheetCounter = 0; sheetCounter < sheetNames.length; sheetCounter++) {
var sheetName = sheetNames[sheetCounter];
if(DEBUG == 1) Logger.log("sheet name: " + sheetName);
try {
var thisSheet = spreadsheet.getSheetByName(sheetName);
if(thisSheet) thisSheet.clear();
} catch (e) {
Logger.log(e);
}
}
}
return(destinationSpreadsheet);
}
|
You can clone a snippet to your computer for local editing. Learn more.