1. Greg Hurrell
  2. masochist




This repo contains the source code and content for my website at wincent.com.

Content is authored in plain-text-friendly markup formats like Markdown and served using a dynamic stack (described below). New code can be deployed and content added or updated via git push.


  • React: Declarative, component-oriented view layer.
  • Relay: Declarative data-management.
  • GraphQL: Hierarchical data querying language, type system and server.
  • Git: Main content storage.
  • Redis: Indexing and caching.
  • memcached: Ephemeral caching.

Supporting tools and technologies:

  • Markdown: Preferred content markup.
  • Vim: Content editing.
  • Marked 2: Local content previewing.


Why not use a static site generator?

A static site generator would very much be the right tool for this job, however, building the site on a custom React/Relay/GraphQL stack was much more fun, so I did that instead.

Why the name "Masochist"?

Please see the introductory blog post, "Introducing Masochist".



Note: In the following, npm can be substituted for yarn if desired.

Webpack-based hot-loading workflow

git clone https://github.com/wincent/masochist.git
cd masochist
yarn # Or `npm install`.
yarn run update-schema

# Use npm, not yarn, for this due to lack of "config"
# support (https://github.com/yarnpkg/yarn/issues/2989).
npm run update-indices # Whenever content changes.
npm run start

Running in production-like environment

yarn run build # builds files under `dist/`

# Use npm, not yarn, for this due to lack of "config"
# support (https://github.com/yarnpkg/yarn/issues/2989).
npm run start-prod

Running in production

export NODE_ENV=production
yarn # Or `npm install`.
gulp build
node dist/bin/updateIndices.js # Whenever content changes.
node dist/server/main.js


In __DEV__, Masochist will look for content in the current repo (ie. ".").

In production, it expects to find a content repo at "/var/masochist/content".

In both cases, you can override this with npm config set. For example, in my local development environment, I have the Masochist Git repo checked out in one folder, and a second copy of it with the "content" branch checked out alongside it at "../masochist-pages" (see below for more details on this set-up). I can override the __DEV__ default of "." with:

# Use npm, not yarn, for this:
npm config set masochist:content-repo '../masochist-pages'

Deployment cheatsheet

You could do this in any number of ways but the way I'm doing it is using two local repositories as follows:

Local "masochist" repository

  • master branch checked out.
  • origin remote pointing at git.wincent.com.
  • github remote pointing at GitHub.
  • masochist remote set up to do Heroku-style deploy-on-push, pointing at an Amazon EC2 instance configured using Ansible.
$ git push masochist master # Deploy app (after initial provisioning).
$ git push masochist # Subsequent deployments.
$ git push origin # Propagate code, but no deploy.
$ git push # Shorthand for `git push origin`.
$ git push github # If you can't be bothered waiting for it to auto-replicate.

Local "masochist-pages" repository

  • content branch checked out.
  • content remote configured to do Heroku-style push-to-publish.
  • origin remote pointing at git.wincent.com.
  • github remote pointing at GitHub.
$ git push content content # First push after initial provisioning.
$ git push content # Subsequent pushes.
$ git config branch.content.merge refs/heads/content # For laziness.
$ git push # Simple.
Rollback to a prior rev $HASH
$ git push masochist +$HASH:master

Or just switch symlinks and sudo monit restart masochist.

Force a deploy without actual code changes

$ git commit -m Deploy --allow-empty
$ git push masochist