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Charles Husman
Restaurant marketing is competitive and requires a single customer view of guest data, marketing automation, and the leveraging of owned and third-party channels to grow your brand.
As restaurant technology evolves and consumer preferences change, successful marketing strategies need to be tested and adjusted.
While the still tried-and-tested traditional restaurantmarketings strategies remain valid, restaurant marketing strategies are consistently evolving. This evolution challenges marketers to come up with new data-driven, guest-engaging campaigns.
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