Restaurant marketing is competitive and requires a single customer view of guest data, marketing automation, and the leveraging of owned and third-party channels to grow your brand.

As restaurant technology evolves and consumer preferences change, successful marketing strategies need to be tested and adjusted.

While the still tried-and-tested traditional restaurantmarketings strategies remain valid, restaurant marketing strategies are consistently evolving. This evolution challenges marketers to come up with new data-driven, guest-engaging campaigns.