Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Shopify merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat. Yes. shopify is one of the most user-friendly ecommerce builders to help beginners and small business owners set up and run their online store for the first time. Shopify is user-friendly, and even those with no prior ecommerce experience or coding knowledge can create an online store fairly quickly.