"5": {
      "id": 5,
      "name": "Create a personalised content profile",
      "description": "A profile can be built about you and your interests to show you personalised content that is relevant to you.",
      "descriptionLegal": "To create a personalised content profile vendors can:\n* Collect information about a user, including a user's activity, interests, visits to sites or apps, demographic information, or location, to create or edit a user profile for personalising content.\n* Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalising content."
    },

    "9": {
      "id": 9,
      "name": "Apply market research to generate audience insights",
      "description": "Market research can be used to learn more about the audiences who visit sites/apps and view ads.",
      "descriptionLegal": "To apply market research to generate audience insights vendors can:\n* Provide aggregate reporting to advertisers or their representatives about the audiences reached by their ads, through panel-based and similarly derived insights.\n* Provide aggregate reporting to publishers about the audiences that were served or interacted with content and/or ads on their property by applying panel-based and similarly derived insights.\n* Associate offline data with an online user for the purposes of market research to generate audience insights if vendors have declared to match and combine offline data sources (Feature 1)\n* Combine this information with other information previously collected including from across websites and apps. \nVendors cannot:\n* Measure the performance and effectiveness of ads that a specific user was served or interacted with, without a Legal Basis to measure ad performance.\n* Measure which content a specific user was served and how they interacted with it, without a Legal Basis to measure content performance."
    },

  "specialFeatures": {
    "1": {
      "id": 1,
      "name": "Use precise geolocation data",
      "description": "Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.",
      "descriptionLegal": "Vendors can:\n* Collect and process precise geolocation data in support of one or more purposes.\nN.B. Precise geolocation means that there are no restrictions on the precision of a user’s location; this can be accurate to within several meters."
    },

"externalPurposes": {

    "1": {
        "id": "1",
        "name": "Collecte des données de géolocalisation à des fins de
publicité géoadaptée",
        "layout": "switch",
        "description": "Afin de vous proposer des publicités adaptées
à votre position géographique, nous collectons et utilisons les
données de géolocalisation et l’identifiant publicitaire de votre
smartphone. Ces données nous permettent de vous faire parvenir des
offres promotionnelles au plus près de vos magasins.",
        "descriptionLegal": "Afin de vous proposer des publicités
adaptées à votre position géographique, nous collectons et utilisons
les données de géolocalisation et l’identifiant publicitaire de votre
smartphone. Ces données nous permettent de vous faire parvenir des
offres promotionnelles au plus près de vos magasins."
    },
    "2": {
        "id": "2",
        "name": "Collecte des données de géolocalisation à des fins
d’analyses marketing et commerciales",
        "layout": "switch",
        "description": "Collecte et traitement d’informations
relatives à votre utilisation de ce service afin de vous adresser
ultérieurement des publicités et/ou du contenu personnalisés dans
d’autres contextes, par exemple sur d’autres sites ou applications. En
général, le contenu du site ou de l’application est utilisé pour faire
des déductions concernant vos intérêts, ce qui sera utile dans le
cadre de sélections ultérieures de publicité et/ou de contenu.",
        "descriptionLegal": "Collecte et traitement d’informations
relatives à votre utilisation de ce service afin de vous adresser
ultérieurement des publicités et/ou du contenu personnalisés dans
d’autres contextes, par exemple sur d’autres sites ou applications. En
général, le contenu du site ou de l’application est utilisé pour faire
des déductions concernant vos intérêts, ce qui sera utile dans le
cadre de sélections ultérieures de publicité et/ou de contenu."
    }

}