django-meta /

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This pluggable app allows Django developers to quickly add meta tags and OpenGraph, Twitter, and Google Plus properties to their HTML responses.


Install using pip:

pip install django-meta



Basic concept

You render the meta tags by including a meta.html parial template in your view templates. This template will only render meta tags if it can find a meta object in the context, so you can safely include it in your base template to have it render on all your pages.

The meta.html template expects to find a dict or object called meta in the template context. In that dict or object, it will expect to find any of the following keys/attributes:

  • use_og
  • use_twitter
  • use_googleplus
  • title
  • description
  • keywords
  • url
  • image
  • object_type
  • site_name

In all cases, if the key is omitted, the matching metadata/property is not rendered.


This key contains a boolean value, and instructs the template to render the OpenGraph properties. These are usually used by FaceBook to get more information about your site's pages.


This key contains a boolean value, and instructs the template to render the Twitter properties. These are usually used by Twitter to get more information about your site's pages.


This key contains a boolean value, and instructs the template to render the Google+. These are usually used by Google to get more information about your site's pages.


This key is used in the og:title OpenGraph property, if use_og is True, twitter:title if use_twitter is True or itemprop="title" if use_googleplus is True.


This key is used to render the description meta tag as well as the og:description and twitter:description property.


This key should be an iterable containing the keywords for the page. It is used to render the keywords meta tag.


This key should be the full URL of the page. It is used to render the og:url, twitter:url, itemprop=url property.


This key should be the full URL of an image to be used with the og:image, twitter:image, itemprop=mage property.


This key is used to render the og:type property.


This key is used to render the og:site_name property.

Meta objects

The core of django-meta is the Meta class. Although you can prepare the metadata for the template yourself, this class can make things somewhat easier.

To set up a meta object for use in templates, simply instantiate it with the properties you want to use:

from meta.views import Meta

meta = Meta(
    title="Sam's awesome ponies",
    description='Awesome page about ponies',
    keywords=['pony', 'ponies', 'awesome']

When the time comes to render the template, simply include the instance as 'meta' context variable.

The Meta instances have the same properties as the keys listed in the Basic concept section. For convenience, some of the properties are 'smart', and will modify values you set. These properties are:

  • keywords
  • url
  • image

For brevity, we will only discuss those here.


When you assign keywords either via the constructor, or by assigning an iterable to the keywords property, it will be cleaned up of all duplicates and returned as a set. If you have specified the META_INCLUDE_KEYWORDS, the resulting set will also include them. If you omit this argument when instantiating the object, or if you assign None to the keywords property, keywords defined by META_DEFAULT_KEYWORDS setting will be used instead.


Setting the url behaves differently depending on whether you are passsing a path or a full URL. If your URL starts with 'http', it will be used verbatim (not that the actual validity of the url is not checked so 'httpfoo' will be considered a valid URL). If you use an absolute or relative path, domain and protocol parts would be prepended to the URL. Here's an example:

m = Meta(url='/foo/bar')
m.url  # returns ''

The actual protocol and domain are dependent on the META_SITE_PROTOCOL and META_SITE_DOMAIN settings. If you wish to use the Django's sites contrib app to calculate the domain, you can either set the META_USE_SITES setting to True, or pass the use_sites argument to the constructor:

m = Meta(url='/foo/bar', use_sites=True)

Note that using the sites app will trigger database queries and/or cache hits, and it is therefore disabled by default.


The image property behaves the same way as url property with one notable difference. This property treats absolute and relative paths differently. It will place relative paths under the META_IMAGE_URL.

View mixin

As a convenience to those who embrace the Django's class-based views, django-meta includes a mixin that can be used with your views. Using the mixin is very simple:

from django.views.generic import View

from meta.views import MetadataMixin

class MyView(MetadataMixin, View):
    title = 'Some page'
    description = 'This is an awesome page'
    image = 'img/some_page_thumb.gif'
    url = 'some/page/'


The mixin sports all properties listed in the Basic concept section with a few additional bells and whistles that make working with them easier. The mixin will return an instance of the Meta class (see Meta objects) as meta context variable. This is, in turn, used in the partial template to render the meta tags (see Rendering meta tags).

Each of the properties on the mixin can be calculated dynamically by using the MetadataMixin.get_meta_PROPERTYNAME methods, where PROPERTYNAME is the name of the property you wish the calculate at runtime. Each method will receive a context keyword argument containig the request context.

For example, to calculate the description dynamically, you may use the mixin like so:

class MyView(MetadataMixin, SingleObjectMixin, View):

    def get_meta_description(self, context):
        return self.get_object().description

There are two more methods that you can overload in your view classes, and those are get_domain and get_protocol.

Rendering meta tags

To render the meta tags, simply add the meta dictionary/object to the template context, and add this inside the <head> tags:

{% include 'meta.html' %}

The partial template will not output anything if the context dictionary does not contain a meta object, so you can safely include it in your base template.


django-meta has a few configuration options that allow you to customize it. Two of them are required. Those are META_SITE_PROTOCOL and META_SITE_DOMAIN. By default, if they are unset, an ImproperlyConfigured exception will raised when dealing with url and image properties. You can either set them, or overload the Meta class' get_domain and get_protocol methods (see Meta objects section).


Defines the protocol used on your site. This should be set to either 'http' or 'https'. Default is None.


Domain of your site. The Meta objects can also be made to use the Django's Sites framework as well (see Meta objects and META_USE_SITES sections). Default is None.


The default og:type property to use site-wide. You do not need to set this if you do not intend to use the OpenGraph properties. Default is None.


The site name to use in og:site_name property. Althoug this can be set per view, we recommend you set it globally. Defalt is None.


Iterable of extra keywords to include in every view. These keywords are appended to whatever keywords you specify for the view, but are not used at all if no keywords are specified for the view. See META_DEFAULT_KEYWORDS if you wish to specify keywords to be used when no keywords are supplied. Default is [].


Iterable of default keywords to use when no keywords are specified for the view. These keywords are not included if you specify keywords for the view. If you need keywords that will always be present, regardless of whether you've specified any other keywords for the view or not, you need to combine this setting with META_INCLUDE_KEYWORDS setting. Default is [].


This setting is used as the base URL for all image assets that you intend to use as og:image property in your views. This is django-meta's counterpart of the Django's STATIC_URL setting. In fact, Django's STATIC_URL setting is a fallback if you do not specify this setting, so make sure either one is configured. Default is to use the STATIC_URL setting.

Note that you must add the trailing slash when specifying the URL. Even if you do not intend to use the og:image property, you need to define either this setting or the STATIC_URL setting or an attribute error will be raised.


This setting tells django-meta whether to render the OpenGraph properties. Default is False.


This setting tells django-meta whether to render the Twitter properties. Default is False.


This setting tells django-meta whether to render the Google properties. Default is False.

If you want a valid Google+ snippet you must add the following code to the body, html or other tags in you template (according to the schema you're implementing). Example:

<body {% googleplus_scope meta.object_type %} >


This setting tells django-meta to derive the site's domain using the Django's sites contrib app. If you enable this setting, the META_SITE_DOMAIN is not used at all. Default is False.


We thank the contributors to this project:

Reporting bugs

Please report all bugs to our BitBucket issue tracker.