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Owen Nelson committed 1d48e5d

doc tweaks (refs #8)

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docs/user_guide.rst

 client, otherwise it returns an ``HTTP 404`` status (thus displaying a "broken" 
 image).
 
-.. note:: The **{{ target.link_uri }}** and **{{ target.img_uri }}** in the urls should be entered literally. Trawler will 
-          substitute the token for the ID of each target in the campaign prior 
-          to sending out the mail.
+.. note:: The **{{ target.link_uri }}** and **{{ target.img_uri }}** in the 
+          urls should be entered literally. Trawler will substitute the tokens
+          for a uri that is tailored both to how you've setup your deployment 
+          (app prefixes, etc) and the specific target each time the message is
+          mailed out.
+          
+          The domain/ip before the uri and the content after are totally up to 
+          you. You might want to register a look-a-like domain and point it at 
+          your server specifically for running your campaign, depending on the
+          level of deception you're going for.
 
 Creating a Campaign
 -------------------