This project provides a simple way for you to apply custom watermarks to images on your Django-powered website.


  • Opacity: the filter allows you to specify the transparency level for your watermark image

  • Watermark positioning: you have several options for positioning watermarks on your images

    • Absolute: you can specify exact pixel locations for your watermark
    • Relative: you can use percentages to place your watermark
    • Corners: you can position your watermark in the corners of your images
    • Random: you can tell the filter to randomly generate a position for your watermark
    • Center: you can place watermarks in the center of the target image
  • Scaling: the watermark can be scaled to cover your images or specify a scaling factor to use

  • Tiling: the watermark can be tiled across your images

  • Greyscale: you can convert the watermark to be greyscale before having it applied to the target image.

  • Rotation: you can rotate your watermark a certain number of degrees or have the rotation be random.


I didn't write any of the code that actually applies the watermark. I snagged it from and turned it into a Django pluggable application. Props to Shane Hathaway.


django-watermark requires a modern version of the Django framework. By modern I simply mean a version with the newforms-admin functionality. If you're running on Django 1.0 or later, you're good.

django-watermark also relies upon the built-in django.contrib.admin and the [ Python Imaging Library] (PIL). I built it using PIL 1.1.6, but it may work with previous versions.


Download django-watermark using one of the following methods:


You can download the package from the CheeseShop or use one of these commands:

easy_install django-watermark
pip install -U django-watermark

to download and install django-watermark.

Package Download

Download the latest .tar.gz, .tar.bz2, or .zip file from the downloads section and extract it somewhere you'll remember. Use python install to install it.

Clone From Version Control

You can get the latest copy of the source from any of these official mirrors:

hg clone
git clone
hg clone django-watermark

Verifying Installation

The easiest way to ensure that you have successfully installed Pendulum is to execute a command such as:

python -c "import watermarker; print watermarker.get_version()"

If that displays the version of django-watermark that you tried to install, you're good to roll. If you see something other than that, you probably need to check your PYTHONPATH environment variable.


First of all, you must add this project to your list of INSTALLED_APPS in


Run syncdb. This creates the tables in your database that are necessary for operation.

While we're in this section, I might as well mention a settings variable that you can override: WATERMARKING_QUALITY. This should be an integer between 0 and 100. The default is 85.

By default, django-watermark obscures the original image's file name, as the original requirements were to make it impossible to download the watermark-less image. As of version 0.1.6, you can specify WATERMARK_OBSCURE_ORIGINAL = False in your to make the original image file name accessible to the user.

django-watermark also lets you configure how random watermark positioning should work. By default, a when a watermark is to be positioned randomly, only one watermarked image will be generated. If you wish to generate a random position for an image's watermark on each request, set WATERMARK_RANDOM_POSITION_ONCE to False in your

You could also provide some defaults for watermark parameters. For example:

    "sitewatermark": "watermark name,position=tr,opacity=35",

The syntax of the parameters is the same as for watermark filter (see below).


As mentioned above, you have several options when using django-watermark. The first thing you must do is load the filter for the template in which you wish to apply watermarks to your images.

{% load watermark %}

From the Django admin, go ahead and populate your database with some watermarks that you want to apply to your regular images. Simply specify a name for the watermark and upload the watermark image itself. It's probably not a good idea to put commas in your watermark names. Watermarks should be transparent PNG files for best results. I can't make any guarantees that other formats will work nicely.

If you have defined some defaults in WATERMARK_PARAMS setting then the first parameter to the watermark filter can be the key of that dict. Otherwise the first parameter _must_ be the name you specified for the watermark in the Django admin. You can then choose from a few other parameters to customize the application of the watermark. Here they are:

  • position - This one is quite customizable. First, you can plug your watermark into one corner of your images by using one of BR, BL, TR, and TL. These represent 'bottom-right', 'bottom-left', 'top-right', and 'top-left' respectively.

    Alternatively, you can use relative or absolute positioning for the watermark. Relative positioning uses percentages; absolute positioning uses exact pixels. You can mix and match these two modes of positioning, but you cannot mix and match relative/absolute with the corner positioning. When using relative/absolute positioning, the value for the position parameter is XxY, where X is the left value and Y is the top value. The left and top values must be separated with a lowercase x.

    If you wanted your watermark image to show up in the center of any image you want to watermark, you would use a position parameter such as position=50%x50% or even position=C. If you wanted the watermark to show up half-way between the left and right edges of the image and 100 pixels from the top, you would use a position parameter such as position=50%x100.

    Finally, you may tell the filter to generate a position for your watermark dynamically. To do this, use position=R.

  • opacity - This parameter allows you to specify the transparency of the applied watermark. The value must be an integer between 0 and 100, where 0 is fully transparent and 100 is fully opaque. By default, the opacity is set at 50%.

  • tile - If you want your watermark to tile across the entire image, you simply specify a parameter such as tile=1.

  • scale - If you'd like to have the watermark as big as possible on the target image and fully visible, you might want to use scale=F. If you want to specify a particular scaling factor, just use something like scale=1.43.

  • greyscale - If you want your watermark to be greyscale, you can specify the parameter greyscale=1 and all color saturation will go away.

  • rotation - Set this parameter to any integer between 0 and 359 (really any integer should work, but for your own sanity I recommend keeping the value between 0 and 359). If you want the rotation to be random, use rotation=R instead of an integer.

  • obscure - Set this parameter to 0 to make the original image's filename visible to the user. Default is 1 (or True) to obscure the original filename.

  • quality - Set this to an integer between 0 and 100 to specify the quality of the resulting image. Default is 85.

  • random_position_once - Set this to 0 or 1 to specify the random positioning behavior for the image's watermark. When set to 0, the watermark will be randomly placed on each request. When set to 1, the watermark will be positioned randomly on the first request, and subsequent requests will use the produced image. Default is True (random positioning only happens on first request).


  • {{ image_url|watermark:"My Watermark,position=br,opacity=35" }}

    Looks for a watermark named "My Watermark", place it in the bottom-right corner of the target image, using a 35% transparency level.

  • {{ image_url|watermark:"Your Watermark,position=tl,opacity=75" }}

    Looks for a watermark named "Your Watermark", place it in the top-left corner of the target image, using a 75% transparency level.

  • {{ image_url|watermark:"The Watermark,position=43%x80%,opacity=40" }}

    Looks for a watermark named "The Watermark", places it at 43% on the x-axis and 80% of the y-axis of the target image, at a transparency level of 40%.

  • {{ image_url|watermark:"The Watermark,position=R,opacity=10,rotation=45" }}

    Looks for a watermark named "The Watermark", randomly generates a position for it, at a transparency level of 10%, rotated 45 degrees.

  • {{ image_url|watermark:"w00t,opacity=40,tile=1" }}

    Looks for a watermark called "w00t", tiles it across the entire target image, at a transparency level of 40%.

  • {{ image_url|watermark:"sitewatermark" }}

    Takes parameters from WATERMARK_PARAMS settings (assuming that settings has a key named sitewatermark) and uses the parameters definted there. If the setting is defined as the example in the Configuration section, then looks for a watermark named "watermark name", place it in the top-right corner of the target image, using a 35% transparency level.