Bitbucket doesn't fire POST action of hook

Hi Bitbucket,

I have setup jenkins for auto deployment, also i setup POST hook for bitbucket with url like this http://jenkins_domain/job/project_name/build?token=TOKEN, but seem that hook doesn't work when i have a change pushed (jenkins doesn't auto deploy) while i can call this url with Rest client extension on chrome and jenkins works. Please check help us this issue