Identify | Principles of Identity Design from Chermayeff ...
    Authored by legendary designers Tom Geismar and Ivan Chermayeff, and their partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) Identify is the ultimate authoritative examination of the process, approach, and principles that result, time and time again, in identity design with the potential to become iconic, and thus
    The art of being appropriate, simple and memorable - LA Times
    Ivan Chermayeff, Geismar and Sagi Haviv, the firm's creative heads, have had their hands in creating some of the more iconic corporate and institutional logos of the last 50 years.
    Identify Basic Principles of Identity Design in the Iconic ...
    In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).
    Identify, by Chermayeff & Geismar & Haviv | David Airey
    Identify is a book by Chermayeff & Geismar & Haviv that reveals the process behind some of the world’s most well-known logos.
    Identify: Basic Principles of Identity Design in the ...
    Tom Geismar Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than a hundred corporate identity programs.
    Identify : Basic Principles of Identity Design in the ...
    Identify | The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S.