#Download free ebooks in uk Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (English Edition) #####Publisher: F+W Media, Inc.

File name: Identify-Basic-Principles.pdf

ISBN: 9781440310324 | 256 pages | 7 Mb

Overview The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity—the official logo for the U.S. Bicentennial—even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising ...