Assess - Key strategies - missing insights

[Kari Juip]

Under "Find strength in data" there are 2 insights that are missing

*Tech “B2B is very traditional, relying on their sales force to gather customer insights. By merging traditional methods with digital marketing and data, companies can put a complete view of the customer together, integrated across all channels.” — Nick Christy, Senior Vice President of Enterprise Technology, R2i

*Retail “I anticipate predictive analytics and audience definition will become more important, and that audience amplification and lookalike modeling will get more sophisticated. If not, there are dire consequences for North American retailers.” — Jamie Anderson, Executive, Experience and Strategy, ICF Olson

[Ash Warren]

This will go up with this afternoon's release.