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vergiliu committed 45ac61f

updated coursera/codecademy

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         + estimate the market size: CAC, LTV, how many units will you selling
     + get feedback from customers 100 web / 10 non-web
 + on:11 Nov 2012 - Lecture 7.1 - Partners
+    + Partners: what type of relationships you need to have with them
+	+ shared economics, what's in it for your partner / mutual success & failure
+	+ working together with others to help build your company
+	+ strategic alliance: use partner to build a "whole product", using 3rd parties to provide solution to customers
+	+ greatest strategic alliance: iPod (apple + record labels)
+	+ joint business development: intel + OEMs => intel inside,  promotion and ads programs
+	+ in new market no need for "earlyvangelists", as most tend to fail
+	+ coopetition: to do something jointly for their industry (tradeshows, associations)
+	+ key suppliers: outsource part of company to 3rd party - backoffice, manufacture
+	+ virtual channels/traffic partners: deliver predictable levels of customers (web)
+	+ risks: e.g. Boeing building 787 - outsource all manufacturing, supply chain too scattered - decisions made by accountants and not engineers
+	+ risks: longest of their decision schedule is yours now as well; no clear ownership of the customers; products lacks vision; difficult to unwind or end
+	+ investments from large companies: "what's in it for us?" - buy us without (investing) money
+	    + who's the sponsor? and what's the motivation?
+	+ understand that you're not a PEER to large companies
+	+ partners can be a potential acquirer
+	+ try to understand if customers want you to have partnerships
++ on 12 Nov 2012 - Lecture 8 - Resources, Activities and Costs
 + Reading recommendations:
     + Startup Owner's Manual
     + Business Model Generation
     + import - import module
 + on: 1 Nov 2012 - 4.4 / 8
 + on: 6 Nov 2012 - 5.1 / 8
-
++ on: 12 Nov 2012 - 6.1 / 8
 
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