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vergiliu committed af441ff

updates for EP245, updates for codecademy

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-Courses
+udaCourses
 ===============
 
 Udacity - Statistics (ST101)
         + depending on market web/physical/etc you need a model to get feedback on your solution
         + Value proposition - why hasn't it been solved yet?
         + ayasdi - tech insight / twitter - market insight
-+on: 14 Oct 2012 - Lecture 3.1
-+on: 23 Oct 2012 - Lecture 4.1
++ on: 14 Oct 2012 - Lecture 3.1
++ on: 23 Oct 2012 - Lecture 4.1
     + Customer segments
         + understand whom are the people who might buy your product
         + there might different segments available
         + chasm between early adopters and mainstream market depending on startup type
             + wider depending on market type
         + revenue stream for each value proposition
++ on: 1 nov 2012 - Lecture 4.5
+    + physical distribution channel (4.5) 
+    + solution complexity: system integrators - handle the most complex solutions > Direct Sales > VAR > Retail > Web
+    + as we go up solution complexity, the value added increases; higher volume are at the low end
+    + channel economics
+        + direct sales: e.g. $100 = cost of raw materials ($33) + r&d, sales & gen. admin ($20) + discount ($10) + PROFIT ($37)
+        + indirect sales (reseller): cost of r.m. ($33) + r&d, sales & gen. admin ($15) = 48$ + discount ($10) + reseller ($20) + PROFIT ($22)
+        + selling costs are lower, but losing more on total profit
+    + Customer Relationships
+        + how do you _get_, _keep_ and _grow_ customers? - double barrelled funnel the same, slighty different for web and physical products
+             + get - viral loop, in-funnel / keep / grow, out-funnel
+        + update the consumer archetype, how do they know you and research about your products, how do they buy?
+        + have an opinion based on a fact, try to continually refine the archetype
+        + pay - PR to promote your product or company / goog or fb pads based on archetype / trade shows / e-mail / mail / 
+        + unpaid - blogs, guest articles, social media, speeches
+        + physical channel: awareness, interest, consideration, purchase
+            + modify the funnnel to fit your needs, use it as a template
+        + 5.11 - 2 nov 2012
+        + getting customers is more expensive than keeping customers
+        + keeping customers using loyalty programs, newsletters
+        + grow customers - end funnel
+            + up sell - different product lines w/ different prices / cross sell - selling similar products / referrals (physical)
+        + get mobile funnel: acquire - how to get them to visit your site / activate - pay / sign up - engage w/ the product
+            + 2-step process; customer aquisition cost (CAC) - 10k users, .5 ad word -ppclick, 500 sign up, 50 paying => $100 C.A.C.
+        + churn: how many customers leave
+        +  grow for web: lifetime value (LTV), how much will they spend from get/keep/grow, we must have LTV > CAC
+        + ideally LTV should be (much) higher than CAC
++ on: 6 Nov 2012 - Lecture 6.1
+
 + Reading recommendations:
     + Startup Owner's Manual
     + Business Model Generation
 + started_on: 10 Oct 2012
 + on: 13 Oct 2012 - 3.1 / 8
 + on: 15 Oct 2012 - 4 / 8
-
+    universal imports - from module import *
+    function import - from module import function
+    import - import module
++ on: 1 Nov 2012 - 4.4 / 8
++ on: 6 Nov 2012 - 5.1 / 8
 Books
 ===============
 + Python Testing - Daniel Arbuckle