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vergiliu  committed fe10fd9

updated startup class

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 +on: 14 Oct 2012 - Lecture 3.1
             + Value proposition - why hasn't it been solved yet?
             + ayasdi - tech insight / twitter - market insight
++on: 23 Oct 2012 - Lecture 3.16
         + Customer segments
+            + understand whom are the people who might buy your product
+            + there might different segments available
+            + create a "day in the life" of a customer for a persona
+            + customer gains - list of what can they win by using your product
+            + you have to validate some of your hypothesis
+            + customer pains - opposite version of gains, need to understand it
+            + know everything about your customers - create a customer persona
+            + who's the customer - in context - payer might be a different person
+            + B2B present less chances to get useful survey results compared to B2C
+            + 2 sided market, e.g. google - searching users / paying advertisers
+            + 4 types of startups: existing market, resegment market, new , clone
+                + changes everything: initial costs, market size, sales model
 + Reading recommendations:
     + Startup Owner's Manual
     + Business Model Generation
+    + The Innovator Dillema / The Innovator Solution
 + goal: 2013
 
 Coursera - Neural Networks for ML