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udaCourses

Udacity - Statistics (ST101)

  • started_on: 25 jun 2012
  • on: 01 Aug 2012 - 08 BRule
  • now_at: 4.1
  • goal: 2013

Udacity - How to build a startup (EP245)

  • started_on: 01 oct 2012
    • Phase 1 - Get ready to sell
      • MVP - minimum viable product
        • meets minimal customer needs
      • Identify customers and markets avail.
      • JerseySquare example
  • on: 02 oct 2012 - Lecture 1.5b
  • on: 04 oct 2012 - Lecture 2
  • on: 13 Oct 2012 - Lecture 2.21
    • Value Proposition - satisfying a customer need
      • solve a pain & create a gain => MVP
      • product market fit at the intersection of prod/market
      • keep in mind to "get out of the building"
    • Customer Segment or market
      • model the product'st "Persona"
      • create Pain Killers - problem vs need
      • depending on market web/physical/etc you need a model to get feedback on your solution
      • Value proposition - why hasn't it been solved yet?
      • ayasdi - tech insight / twitter - market insight
  • on: 14 Oct 2012 - Lecture 3.1
  • on: 23 Oct 2012 - Lecture 4.1
    • Customer segments
      • understand whom are the people who might buy your product
      • there might different segments available
      • create a "day in the life" of a customer for a persona
      • customer gains - list of what can they win by using your product
      • you have to validate some of your hypothesis
      • customer pains - opposite version of gains, need to understand it
      • know everything about your customers - create a customer persona
      • who's the customer - in context - payer might be a different person
      • B2B present less chances to get useful survey results compared to B2C
      • 2 sided market, e.g. google - searching users / paying advertisers
      • 4 types of startups: existing market, resegment market, new , clone
        • changes everything: initial costs, market size, sales model
      • chasm between early adopters and mainstream market depending on startup type
        • wider depending on market type
      • revenue stream for each value proposition
  • on: 1 nov 2012 - Lecture 4.5
    • physical distribution channel (4.5)
    • solution complexity: system integrators - handle the most complex solutions > Direct Sales > VAR > Retail > Web
    • as we go up solution complexity, the value added increases; higher volume are at the low end
    • channel economics
      • direct sales: e.g. $100 = cost of raw materials ($33) + r&d, sales & gen. admin ($20) + discount ($10) + PROFIT ($37)
      • indirect sales (reseller): cost of r.m. ($33) + r&d, sales & gen. admin ($15) = 48$ + discount ($10) + reseller ($20) + PROFIT ($22)
      • selling costs are lower, but losing more on total profit
    • Customer Relationships
      • how do you get, keep and grow customers? - double barrelled funnel the same, slighty different for web and physical products
        • get - viral loop, in-funnel / keep / grow, out-funnel
      • update the consumer archetype, how do they know you and research about your products, how do they buy?
      • have an opinion based on a fact, try to continually refine the archetype
      • pay - PR to promote your product or company / goog or fb pads based on archetype / trade shows / e-mail / mail /
      • unpaid - blogs, guest articles, social media, speeches
      • physical channel: awareness, interest, consideration, purchase
        • modify the funnnel to fit your needs, use it as a template
      • 5.11 - 2 nov 2012
      • getting customers is more expensive than keeping customers
      • keeping customers using loyalty programs, newsletters
      • grow customers - end funnel
        • up sell - different product lines w/ different prices / cross sell - selling similar products / referrals (physical)
      • get mobile funnel: acquire - how to get them to visit your site / activate - pay / sign up - engage w/ the product
        • 2-step process; customer aquisition cost (CAC) - 10k users, .5 ad word -ppclick, 500 sign up, 50 paying => $100 C.A.C.
      • churn: how many customers leave
      • grow for web: lifetime value (LTV), how much will they spend from get/keep/grow, we must have LTV > CAC
      • ideally LTV should be (much) higher than CAC
  • on: 6 Nov 2012 - Lecture 6.1
    • Common mistakes
      • revenue stream IS NOT the price, and a lower price than competition is not necessary needed
      • it must be driven by the customers
      • pricing must be based on value and not cost, customer should feel that
    • Revenue stream: the strategy of the company to generate cash from each customer segment
      • each revenue stream may get different pricing tactics
    • Pricing: the tactics used to set the prices
      • fixed: value based on customer segment, based on volume, cost + mark-update
      • dynamic: negotiable, based on yield, auctions
      • depending on your customers, get out of the building :)
    • Fee: proportional to the usage of the service / flat fee to access to service / licensing - fee for use IP
  • Reading recommendations:
    • Startup Owner's Manual
    • Business Model Generation
    • The Innovator Dillema / The Innovator Solution
  • on: 7 Nov 2012 - Lecture 6.10
  • goal: 2013

Coursera - Neural Networks for ML

  • enrolled_on: 03 oct 2012

Codecademy - Python track

  • started_on: 10 Oct 2012
  • on: 13 Oct 2012 - 3.1 / 8
  • on: 15 Oct 2012 - 4 / 8 universal imports - from module import * function import - from module import function import - import module
  • on: 1 Nov 2012 - 4.4 / 8
  • on: 6 Nov 2012 - 5.1 / 8 Books ===============
  • Python Testing - Daniel Arbuckle
    • now_at: 103 (ch6)
  • Introduction to Neural Networks for Java - Jeff Heaton (http://www.jeffheaton.com/ai/)
    • started_on: 01 jan 2012
    • now_at: ???
  • Don't Make Me Think - Steve Kruger
    • started_on: 01 oct 2012
    • on: 02 Oct 2012 - pg. 8
    • now_at: pg. 8
  • The Lean Startup
    • goal: 2013

Finished

Coursera - Human Computer Interaction (HCI)

  • started_on: 01 jun 2012
  • now_at: 5.1 (week 3)
  • overall: 7/10
  • finished_on: 13 Oct 2012

Currently paused / postponed / cancelled

CS258 - Software Testing

  • started_on: 27 jun 2012
  • now_at: 1.11
  • paused

CS373 - Artificial Intelligence

  • started_on: 01 nov 2011
  • paused
  • goal: 2013