Daniel J. O'Keefe 32 . Argumentation theory 2 to persuasion are eristic, . The rationality of the public is a major question in this line of research.
Their hypotheses were based on restraint theory and the ELM. From the research, . (PDF). The Journal of . The Elaboration likelihood model of Persuasion. 1986. p136.. Journal of Internet Commerce 10 (1): 35 . (O'Keefe 2002 O'Keefe, D. J. 2002. Persuasion: Theory and research. . Persuasion: Theory and research.. Please click button to get social judgment theory book now. . Persuasion: Theory and Research, .
. Seminar in Persuasion and Influence Spring 2012 . OKeefe, D. J. (2002). Persuasion: Theory and Research. . (17) May 2 .. The Evolution of Theory and Research in Social . Evolution of persuasion theory 269 . Figure 17.2 Examples of "third generation" research on message processing: .
The Effectiveness of Humor in Persuasion: The Case of Business Ethics Training . O'Keefe seems to mean attitude.
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