Interstitial Templates


This was a project at Bitly spearheaded by me between 2015-2016 for Bitly's mobile deep link product the the time.

The product leveraged Bitly's scalable infrastructure and JavaScript's feature detection capabilities to serve minimalist HTML files to direct mobile traffic to desired mobile destinations (mobile apps, mobile store pages) while providing metrics on user behavior to the content provider.

The target for the generated HTML payloads were under 100 kilobytes, as such a lot of build tooling and architectural decisions were made with this constraint in mind.