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Platform: The Art and Science of Personal Branding

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Platform: The Art and Science of Personal Branding

####Platform: The Art and Science of Personal Branding Cynthia Johnson ebook

  • Page: 224
  • Format: pdf / epub
  • ISBN: 9780399581373
  • Publisher: Potter/Ten Speed/Harmony/Rodale

The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.   In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

    Platform: The Art and Science of Personal Branding - sanet.st
    Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association.
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    Brand You : Personal Branding - SlideShare
    Studio Science. A BRAND IS A COLLECTION OF PERCEPTIONS IN THE MIND OF A CONSUMER. NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR. BUT THOSE ARE CONSUMER BRANDS NOT PEOPLE. Personal brands allow individuals to differentiate themselves by consistently articulating
    Platform: The Art and Science of Personal Branding ...
    Platform: The Art and Science of Personal Branding Cynthia Johnson The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
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    Platform: The Art and Science of Personal Branding By Cynthia Johnson , Iris J. Stewart , Kris Spisak The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
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    Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform , Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association.

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