Designing Attractive Stickers and Labels For Your Business

The impression of your products goes a long way in determining a value for your products as well as your businesses. The value of design and prints is simply limitless, especially when it comes to marketing. The packaging industry introduces innovative and creative ways of adding additional value to the firms. This is why many firms emphasize designing beautiful logos, labels, and stickers.

Before proceeding with the article, there are a couple of questions that you need to ask yourself. Are you looking for means to enhance your business value? Do you want to make your products appear attractive to your clients? Are you up for offering your brand and products a unique identity? If your answer to any of the above questions is “YES,” then these guidelines provide practical use. It is best if you understand how the appearances of your products and business impact the consumers’ perception towards them. Professional branding means a lot for the marketing of any product or brand. This is why most firms tend towards using eye-catching labels and stickers for their products. Stickers and labels let firms create effective branding strategic campaigns. Businesses use custom packaging boxes with innovative and attractive prints to attract consumers. The same is the case with the use of labels and stickers.

Knowing Your Products and Custom Packaging Boxes

The first step for this is to know for what product you need a label or a sticker. Tags and stickers are suitable for all sorts of products ranging all the way from bottles to boxes to mobile pouches. Some stickers are for goods, while others are for custom packaging boxes. Knowing the product is essential. Labels are of multiple types to go with a wide range of materials. Different sticking mechanisms are used with different materials like wood, plastic, glass, etc. So, the first thing for you is to determine the product for which you are making the stickers.

Choosing Right Size

The first noticeable thing about any label or sticker is the size of that sticker or label. It is not the other way around where you choose the design before the size of the labels or stickers. It is best to select the size for these stickers and labels before proceeding with the rest of the design.

The size of these labels and stickers depends on the size of the structures to which they are needed. The dimensions for the stickers and logos need to be precise as minor deviations can prove drastic. Note down the dimensions of the products for which you need stickers and labels. You can use rulers or tape measures to understand the dimension. Further, using a piece of scrap paper can help in getting the dimensions you need for your labels and stickers.

Shape Matters

For labels and stickers, the value of shape is quite critical. Once you have the dimensions for your stickers and labels, the shape is the next step for you. Commonly, circular or square stickers are present in the market as they offer a very sophisticated appearance. These shapes are also natural to go with. However, you can also get stickers and labels in shapes which you think will suit your products best.

Custom shapes for stickers and labels are becoming new trends in the marketing and design industry. The shape of the sticker needs to be in alignment with the shape of the product. This is why we recommend that you consider the shape of the product to finalize the shape for stickers.

Choosing the Materials

Every sticker is a composition of multiple layers of different materials. Sometimes, a simple sheet is printed on to make stickers. On the bottom show of those stickers, a sticky paste is applied. This paste helps the stickers to stay where they are posted. The quality of the sticker and the adhesive mainly depends on the quality of the materials, which help produce those stickers. Moreover, white vinyl and clear vinyl not only offers an attractive appearance to your stickers but also make them waterproof. White vinyl can suit darker surfaces while you should probably use clear vinyl for brighter surfaces. Custom and roll labels help to get those stickers and labels in larger quantities for custom packaging.

Color Selection

The colors present the first point of impression for the audience. So, the importance of colors for the stickers and labels is immense. Different color combinations attach different meanings to the products. When choosing the colors for stickers and labels, always consider the color of the products.

The background color defines what colors will be more useful for labels and stickers. So, always choose the colors for stickers and labels in accordance with the background colors. Some stickers also contain text. For those stickers, use stronger colors for texts as using lighter colors can make it hard to understand the text.

Font Selection

Stickers and labels are not only pictures and designs. It also contains text which describes the products. You should be somewhat creative when selecting fonts or typefaces for your labels and stickers. Using “Arial” or “Times New Roman” are common choices for many stickers. However, experimenting with other fonts like Sans Serif can also prove promising.

Choosing Images and Background

Adding logos and images to labels and stickers can help them make more attractive and eye-catching. You can use any images or logos which you think are right for your stickers. However, always make sure those images and logos are in high resolution. This is necessary to make sure your pictures practically look as bright as they appear in soft form. Make sure you choose the background color in contrast with the logo/image/text colors and background surface color.

Design your labels precisely according to your own preferences. However, using experts for their insightful opinion can always help. Even when you understand how to design logos, stickers, and labels, an expert opinion can really matter. Packaging Bee is a reliable and authentic provider of packaging solutions in the United Kingdom. You can get in touch with their representatives using helpline (+1-718-666-3632) or their email service (info@packagingbee.com).