Wiki
Clone wikimobile.mng-ads.com-mngperf / mat
Madvertise Audience Targeting (MAT)
MAT is a high-performance, column-oriented, distributed data store. We collect data from Madvertise Ad Serving (MAS). MAT allow to distribute an Audience according following event (eventtype dimesion)
- ad_request
- display
- click
- transformation (download from our appsfire adserving platform)
- lead
- landing
- face_detected (tracks the user's face to determine if he is really watching an ad or not )
Dimensions
Dimensions are the primary concept when exploring your data. A dimension represents some quality that can distinguish one part of your data from another.
| Time |
|---|
| Time granularity by day |
| dayofweek (e.g 1-Monday) |
| isWeekEndDay (0 Monday to Friday, 1 Saturday and Sunday) |
Data collected from our Mobile SDK (iOS,Android) or our webMobile Javascript Tag
| Device | User |
|---|---|
| osName (Android, iOS) | Age |
| osVersion (6.0, 10.3) | Gender (Female, Male) |
| BrandName (e.g Apple) | countryCode (e.g FR) |
| Model (e.g iPhone 7 Plus) | countryName (e.g France) |
| Carrier (e.g Orange) Mobile carrier name or Wireless carrier | regionName (e.g Ile-de-France) |
| connectionType (wifi or cellular) cellurar = 3G/4G | zipCode (e.g 75001) |
| position (e.g 45.9275617,4.8699776), Location (lat,lon) from phone GPS coordinates |
Data collected from our MAS (in house Adserver) through our Mobile SDK (iOS,Android) or our webMobile Javascript Tag
| MAS Publishers | MAS Delivery (Campaings) |
|---|---|
| PublisherName (e.g MeteoFrance) | AdvertiserName (e.g carrefour) |
| plfName (iOS, Android, webMobile), platform of application | campaignId (internal identifier) |
| appId, internal identifier | campaignName (e.g F0417-026_Carrefour_Cata-Promo_Banner_CPC) |
| appName (e.g FR_MeteoFrance_App_iPhone_MNG) | adId, Identifier of a specific Ad |
| appCountry (FR, DE or IT), Madvertise manage apps from different countries | adName, name of a specific Ad |
| channelName (e.g entertainment,information,news), Category of application | userTraffickerName, name of traffic manager of campaign |
| placementCode, Identifier of placement on an App (banner, interstitial, medium rectangle, nativead) | |
| subPublisherId, Identifier of Sub Publisher Id for appsfire adnetwork, arg3 parameter on adrequest | |
| subSubPublisherId, Identifier of Sub Publisher Id for appsfire adnetwork, arg4 parameter on adrequest | |
| bundleId, packageName for android and bundleId for IOS |
Measures
Measures are aggregations applied to every segment in your data.
- Count, number of line according dimensions
- Device Id Unique, number of unique users according dimensions
- Earnings Revenues generated according dimensions, currency conversion available in $ and €
Measures for face_detected event
Following measures need filter eventtype=face_detected
- minDuringTimeperiod, Minimal period (in seconds), that a user watching an Ad
- maxDuringTimeperiod, Maximal period (in seconds), that a user watching an Ad
- totalDuringTimeperiod,Sum of seconds of a user watching an Ad
- avgDuringTimeperiod, Averarage of seconds of a user watching an Ad
Updated