That Sparks Innovation & Marketing

“Stressed Is Desserts, Spelled Backward”

The article will merge these ideas with a slight sweetness. Your packaging is ultimately a marketing mix, and this is the final segment that people see when craving for the sweetness on confectionary. So if you are selling at a confectionary, your dessert gift boxes can be a significant factor in determining the success of your product, merging both marketing and innovation.

Innovation And It’ll Be A Success:

Let’s go!

For the innovative part, you have to know your target customers. If they demand sweet stuff on their birthday, you’ll prepare the most delicious-looking packaging for this occasion. Put some little toys or gifts inside, cause they will enjoy them during this special day. dessert.jpg

Try to find something new related to the birthday box. Like the packaging design, the designs of your products, or even how you present it to the customer’s hand. Everyone loves some little pride in their desserts, but be careful about the price because everyone also knows that desserts are always expensive (especially in a café or confectionary).

So, innovate and improve your packaging by having a little profit!

It will be a success. 🎂🎉

Ideas For Innovation:

#1: Uniquely design the cover -make it resemble that of an actual cardboard box. And, instead of having an opening system on the side of the custom box, make printing at the top part.

Idea #2: Give them a little pouch to put their gifts or toys. Or even some tiny celebration candles.

Idea #3: the stickers on the front part make it a cartoon character or something that can be interesting to your customers. make them feel relaxed and special with their gifts/toys inside

Idea #4: make it in the shape of something unique like a birthday cake, or even in the shape of an animal! You can use your imagination to think about it.

Idea #5: Give them a small card inside, related to their birthday, just like “happy birthday, John!” so that when they see it, they will feel more special

Now Let’s Come To The Marketing Part

Check Your consumer’s demand:

For the marketing part, you have to know your target customers. If they demand sweet stuff on their birthday, you’ll prepare the most delicious-looking printed dessert box for this occasion. Put some little toys or gifts inside, cause they will enjoy them during this special day.

And for the innovation part, try to find something new related to the personalized boxes in Australia. Like the packaging design, the designs of your products, or even how you present it to the customer’s hand.

So you know your target customers, and now, check what they want?

What Makes Them Buy Or Not to Buy An Item?

Here for this, try to innovate in every aspect of your business, like your services (if you are a service provider), design (logo, uniforms), products (taste, look), marketing (promotions, events), and even your packaging.

You have to convince your customers through the taste of your products. The packaging of dessert boxes is considered a good marketing strategy because it can deliver the experience of tasting your product.

so, if you are selling candy, this is one crucial thing that you have to know: “what’s in my birthday package?”

If there are some bit sweets around, they will enjoy the taste. What you need is to make it not too big nor too small. Because if it’s too big, there will be nothing left for them to try other items in the store. But if it’s too small, they won’t buy anything anymore because they can’t satisfy their hunger.

But it can’t be too much because if they only take 1-2 pieces, the other 19 will not be good anymore. So keep your products fresh for a long time.

Please separate your cakes into different boxes, cause some of them might not like the taste of chocolate.

So, it would be best to put something that will suit their taste preference. Or even some other goodies on small packs or in a box, create reusable small dessert boxes that are odorless:

It’s more common on sea shipments. So, if you are with free shipping stuff overseas, it will not be difficult to use custom designing. 😅

But there are some people who want to deliver their gifts with reusable boxes. If that’s the case, then better to use something that doesn’t have any odor or scent. For example, paper boxes are the most usual ones people use for this purpose.

But if you want something different or more natural, it’s better to use eco-friendly cardboard packaging boxes. The kraft paper material is genuinely greener than anything else.

And yeah, there are no other materials usually used to make these eco-boxes.

So if you want to give your customers a truly unique experience in box packaging, then try something like this. You can use gorgeous and luxury boxes with the very light material. It’s also easy to carry or hold because of its small size.

Advantages:

1) Eco-friendly, as an eco-company, there is no way you can go wrong using this kind of box

2) Small but looks classy.

3) Functional and stylish.

4) Doesn’t have any smell Disadvantage:

5) The price of custom packaging boxes with logos is usually high since most materials are expensive.

6) Usually hard to find a supplier for this kind of item.

7) It may not be as durable as wood and stone boxes, but still eco-friendly and reusable in some cases.

8) Available on limited designs and colors (since most of the designers and manufacturers produce them for packaging and shipping only)

These Eco-Friendly Boxes Can Be Used As

1) For confectionery or sweet shops –> ready to give your customers a special treat?

2) A nice gift for small kids –> if you plan to give some little boxes with chocolates or candies to your customers, then hey, these boxes will be perfect.

3) For sending flowers - if you want to supply flowers with your birthday dessert box, these boxes can be used as alternative packaging for your flowers. But what makes it different from other boxes is that it’s made of paper, and you can customize your design on the box.

4) For sending small treats–> no need to worry about damaging your additional piece of sweet since these eco-friendly boxes are durable and large enough for your small treats. Conclusion:

These eco-friendly boxes are perfect for almost anything. But remember always to check your product’s size first if the box is suitable for your product. If it’s oversized, your dessert will be jumping in it. And vice versa, it will be stuffed.

Thus, the idea is clear your marketing and packaging are interlinked; one can’t get success without the other. Packaging is a fun part that needs to be done according to the event. Still, it also needs your approach to be innovative as your customers demand, as kids love colorful opening and youngers love something different.