What are greens powders?

The videos seem to be everywhere: A TikTok user – sometimes an influencer – blending a greens powder with water and listing health benefits. Many claim these powders, which include dehydrated green vegetables, help reduce bloating, improve gut health, clear acne and more.Get more news about Vegetable Enzyme Powder,you can vist our website!

These viral videos and other marketing initiatives are making an impact – greens powders aren't new as a concept, but they are rising in popularity. "The global Green Powder market was valued at $255 million in 2020 and is expected to reach $597.4 million by the end of 2027," according to a report released in 2022 from Industry Research.

So what are these powdered greens and is there any veracity to these purported health benefits? Here's everything you need to know. What are greens powders? Greens powders include dehydrated green vegetable powders and often other substances such as vitamins, minerals or even digestive enzymes. Some also contain ingredients such as probiotics, explains Samantha Cassetty."They can be 20 ingredients, 40 ingredients. Occasionally, some will have some sugar in and other won't have sugar in it. So there are a lot of different versions of this," says Dr. Shaline D. Rao, who specializes in cardiology at NYU Langone, noting the idea is for people to use use them "to add to their otherwise healthy intake."

On TikTok, some users with big followings like Emily Pesch, who calls herself a "ur gut health guru," and Jana Rogers who has more than 430,000 followers, have tried the powders, some in paid advertisements, likely increasing these products' popularity.

But the marketing strategy for many brands goes beyond social media, too. Athletic Greens, for example, has invested in podcast advertising with well-known hosts including Dax Shepard and Tim Ferriss, according to Marketing Brew.