I have been a software biz since 2001 (yeah, which means 16 years now). And all these years many changes were made to development and search engine optimization projects. If you have used Magento before, then you must be well aware regarding the system with lots of menus, drop down options and settings all over the place. Now over the last few years, I have come across numerous Magento developers who have successfully worked on a host of large, complex-looking builds but facing unimaginable Magento SEO issues.

Almost every business can benefit from SEO. The ones that aren’t keeping up have a lot to lose. I personally believe that when done right, SEO can do wonders for both, startups and large enterprises. However, optimizing eCommerce websites is more complicated than doing SEO for a typical site. The following post sums up some of the best SEO practices to consider for e-commerce product pages.

Create unique product descriptions

Most of the eCommerce websites have been seen using manufacturers’ product descriptions, which is absolutely wrong! Search engines have the potential to view this duplicate content. Moreover, your website can be penalized and Google may not even index it in the first place. Product descriptions are the golden opportunity to write a sales copy one of a kind. As a result, it will definitely entice visitors to buy your products.

Make use of Long-tail keywords

Keywords comprising of three or more words are some of the top targeted search phrases these days. People using long-tail keywords exactly know what they are looking to buy. Thus, your product page featuring long-tail keywords is a higher likelihood of attracting and converting a customer who’s ready to buy.

Incorporate customer reviews

Several researches reveal that product page incorporating customer reviews convert around 58 percent move visitors and increase revenue per visit by 62 percent. This is because reviews simply act as word of mouth publicity establishing credibility and providing social proof to prospective buyers. Thinking from SEO perspective, Magento developers at eTatvaSoft tend to create product pages featuring customer reviews rank higher because Google has the tendency to reward pages especially if it is frequently updated with fresh, unique looking content.

Make navigation intuitive & load speed

Ecommerce site’s architecture has a major impact on achieving higher rankings and providing the best possible user experience. So do not forget to organize product pages into categories that are easy to understand, search and follow.

Integrate social media

In today’s scenario, Google ranking is found much influenced by the amount and quality of social media signals because they simply indicate a page’s authority and relevance. Henceforth, adding social media buttons such as Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram can not only attract but make them share your product pages with their followers.

Write compelling Metadata

A product page requires unique, catchy Meta titles and Meta descriptions incorporating appropriate keywords. Remember, catchy Meta titles and Meta descriptions featuring your keyword is the first thing a potential customer sees after Google search. So, make the most out of it.

Add product images and videos

The overall quality of your images and videos is often influenced by how visitors feel about your products and how they share the same among their followers on social media sites. So, try and add as many compelling images while keeping the load times in mind.

After all, tag with relevant Metadata always shows up in image-based searches.

Make use of SEO friendly URLs

Every URL needs to be unique and optimized for the page’s primary keyword. And if the URL is titled relevantly then it tells the Google what the page is about while giving visitors helpful information. * Category page: website.com/category/ * Sub-category page: website.com/category/sub-category/ * Product page: website.com/category-sub-category/product-name/

Optimize eCommerce for Mobile ###

Mobile shopping has reached its tipping point. Therefore, it is very important to make your eCommerce site mobile –friendly. It may quite interest you to know that Google has recently stated that “not having a mobile optimized website is like closing your store one day every week.” Which means sites that aren’t mobile-friendly are losing placement due to the recent mobile-friendly update.

Final Verdict Improving the performance of your Magento eCommerce website is an ongoing procedure which requires one to stay in touch with the latest SEO practices. Cutting the long story short: * Test your site on the frequent basis * Continue to analyze keywords as well as competitors * Focus on creating compelling content * Keep an eye on Google’s algorithm updates * Make the changes required

So this is all for now! Keep watching the space to know more regarding Magento development company.please contact here - eTatvaSoft