n an important step toward protecting privacy and consumer rights, European Union (EU) lawmakers have passed new rules on the use of consumer data for big tech and other companies. These regulations represent a significant milestone in efforts to address privacy concerns in the digital age and establish a robust framework for the protection of personal data. In this article, we'll explore the implications of these new rules and their impact on the business landscape.

The new rules approved by EU lawmakers aim to address bulk data collection practices and the indiscriminate use of consumers' personal information by big tech companies and other companies. Until now, it has been common for companies to collect and use user data without their clear consent or without providing them with adequate options of control over their personal information. However, these new regulations mark a major shift towards empowering consumers and placing stricter limits on how companies can use their data.