Bitbucket vs. GitHub

Teams on Jira ship faster with Bitbucket — connected workflows from planning to production, AI across the SDLC, and governance tools that scale.

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Spend 3x less than GitHub Enterprise Cloud

Lower total cost. More built in. Get source code management, CI/CD, package registry, security scanning, and premium support.

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Cost comparison between Bitbucket and Github

DevSecOps tools included

Secret scanning, dependency scanning and infrastructure-as-code (IaC) scanning tools for no additional cost. GitHub charges for security tools as an addon.

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Premium support included

Premium support and 99.9% SLAs so your developers can work uninterrupted. GitHub charges for premium support as an addon.

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Faster, easier migration path

Our free migration app automates moving code and users from Bitbucket Data Center to Cloud, cutting transition time & lowering risk.

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Why choose Bitbucket Cloud over GitHub

Bitbucket platform interface connected with other Atlassian apps: Jira, Confluence and Jira Service Management

Connected platform from planning to production

Bitbucket connects code to Jira, Confluence, and Jira Service Management so teams can move from planning to production with fewer handoffs, less context switching, and better visibility across the SDLC.

AI across the software development lifecycle

Bitbucket is part of Atlassian’s AI-native DevSecOps platform, bringing AI capabilities across planning, code generation, code review, and CI/CD.

Access the latest code generation models

Access the latest Claude and Codex models via Rovo CLI, while keeping your repos on Bitbucket.

Speed up cycle times with AI code review

Use AI code review to find bugs faster and speed up code review cycles.

Reduce toilsome tasks with agentic CI/CD

Use agentic pipelines to fix build issues, clean up feature flags, write docs, and automate repetitive work across the delivery process.

Agentic pipeline Bitbucket product screen

Get context, without context switching

With Rovo Chat, developers can quickly find project pages, design files, summarize Confluence documents, and more, all without leaving Bitbucket.

Smarter AI, powered by the Teamwork Graph

With Bitbucket natively connected to Atlassian’s Teamwork Graph, AI has rich context across your code, tickets, docs, incidents, and team activity — improving the quality of responses and reducing token usage.

Governance that scales

Platform teams: set coding standards and apply them consistently across your organization.

Merge checks custom to your organization

Create custom checks to ensure that all code that enters production meets your code policies.

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Bitbucket piipeline check per CI/CD policy

Enforce CI/CD policies at runtime

With dynamic pipelines, platform teams can set CI/CD policies and enforce them at runtime to standardize release processes across all teams and repositories.

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Change request pending approval before deploy

Automate change management processes

Connect your commits to Jira Service Management for IT Ops to do a final review before production. Deployments automatically kick off upon approval.

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Comparison snapshot

Connected workflows, stronger governance, broader AI, security scanning, and premium support at a lower total cost than GitHub Enterprise Cloud.

	Bitbucket Cloud Premium	GitHub Enterprise Cloud
Price	Bitbucket Cloud Premium $7.25/user/mo, scales down with users. Check pricing for your user count.	GitHub Enterprise Cloud $21/user/mo
Source code management	Bitbucket Cloud Premium	GitHub Enterprise Cloud
Collaborative code review	Bitbucket Cloud Premium	GitHub Enterprise Cloud
Built-in CI/CD capabilities	Bitbucket Cloud Premium	GitHub Enterprise Cloud
Package management	Bitbucket Cloud Premium	GitHub Enterprise Cloud
AI code generation	Bitbucket Cloud Premium via Rovo	GitHub Enterprise Cloud via Copilot
AI code review	Bitbucket Cloud Premium via Rovo	GitHub Enterprise Cloud via Copilot
Agentic CI/CD	Bitbucket Cloud Premium via Rovo, Claude, Codex	GitHub Enterprise Cloud via Copilot
Auto-fix bugs	Bitbucket Cloud Premium via Rovo	GitHub Enterprise Cloud via Copilot
Secret scanning	Bitbucket Cloud Premium	GitHub Enterprise Cloud Sold as add-on
Dependency scanning	Bitbucket Cloud Premium	GitHub Enterprise Cloud Sold as add-on
Infrastructure as code scanning	Bitbucket Cloud Premium	GitHub Enterprise Cloud Sold as add-on
Set custom merge checks	Bitbucket Cloud Premium Native apps via Forge	GitHub Enterprise Cloud Build and maintain custom apps
Enforce CI/CD policies at runtime	Bitbucket Cloud Premium Policy-as-code via Forge	GitHub Enterprise Cloud
Premium support included	Bitbucket Cloud Premium	GitHub Enterprise Cloud Sold as add-on

Resources

See Bitbucket Cloud in action

Explore recent Bitbucket demos and learn how your teams can use connected workflows, governance controls, and AI-native experiences to ship quality software.

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4x Leader in DevSecOps Platforms

Atlassian named a 4x Leader in the 2026 Gartner® Magic Quadrant™ for DevSecOps Platforms.

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Security & Compliance in Bitbucket Cloud

If you’re on the platform team, this is for you. Learn more about granular access controls, and how you can set code policies at scale across your organization.

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Join 15 million developers on Bitbucket

1/3

“The connectedness between all the tools has been a huge benefit. My team members don't need to be in five different tools within a five-minute period to understand what's going on.”

Erica Larson, IT Business Relationship Manager

Clearwater Analytics

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FAQ

Why is Bitbucket Cloud a better fit for Jira Cloud customers?

Bitbucket is the natural choice for Jira Cloud teams because it connects planning and code in one unified workflow. Developers can manage Jira issues directly from Bitbucket and automate status updates, which reduces context switching and keeps them in flow.

Teams can link development progress to Jira and see related branches, commits, pull requests, builds, and deployments right on the Jira work item. Everyone stays aligned without manual updates, and developers can stay focused on shipping code.

Teams using Jira Service Management can also automate change approvals, streamlining handoffs with IT operations and reducing friction in the release process.

From planning through operations, Bitbucket and Jira provide a single, end‑to‑end workflow that improves visibility, simplifies cross‑team collaboration, and helps teams move faster with confidence.

How does Bitbucket help with governance and compliance at scale?

Bitbucket gives platform teams stronger control over code quality, compliance, and release policy. With extensibility powered by Atlassian’s Forge platform, platform teams can create custom merge checks and set org-specific CI/CD policies, to enforce coding standards consistently across the organization. This makes Bitbucket especially useful for teams that need stronger governance without adding more disconnected tools.

If you have compliance needs that require you to run your builds on-premises, Bitbucket offers teams the flexibility run their CI/CD builds on self-hosted runners.

How does Bitbucket Cloud compare on value and migration?

Bitbucket Cloud Premium is priced 3x lower than GitHub Enterprise Cloud and includes Premium Support as part of the plan.

Bitbucket also includes native security capabilities like secret scanning, dependency scanning, and infrastructure-as-code scanning, at no additional charge.

For Bitbucket Data Center customers, our free migration tool helps automate migrating your code, PRs and users to Bitbucket Cloud, reducing transition time, lowering migration costs and risk, and helps developers get back into flow faster.

Do I need to move to GitHub to use Copilot?

No. You can use any coding agent, including GitHub Copilot, with your Bitbucket repos. If you have a Copilot subscription, you can use Copilot with Bitbucket repos in VS Code.

Teams can also use Atlassian’s Rovo CLI to access the same Claude and GPT models, or connect Bitbucket repositories to other coding agents such as Claude Code or Codex.